HCP Marketing Director

GoodRx is the trusted platform for prescription access and affordability. The company helps consumers navigate care, cost, and fulfillment so they can start and stay on treatment, while enabling partners to deliver self-pay pricing, affordability programs, and pharmacy access at scale. With a trusted brand, nationwide pharmacy network, and more than 280 million site visits annually, GoodRx reaches consumers at the moments when cost and access are shaping healthcare decisions. Since 2011, GoodRx has helped Americans save over $100 billion on medications.

About the Role:

We are seeking a dynamic, experienced HCP Marketing Director to play a key role in promoting GoodRx’s products and services to healthcare professionals. This role is critical in shaping our go-to-market strategy for our healthcare professional audiences, ensuring our solutions resonate with their needs to foster strong relationships that drive business growth.

The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of digital health technologies, clinical workflows and audience-centric marketing strategies. They will work cross-functionally with sales, product, channel leads and data teams to drive strategy and align engagement efforts with business objectives.

Key Responsibilities:

• Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.

• Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals.

• Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention

• Translate complex product and data capabilities into compelling value propositions for a clinical audience.

• Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns.

• Oversee the execution of marketing campaigns, partnering closely with creative and channel leads to ensure compelling collateral development and outreach.

• Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.

• Establish strong partnerships with relevant stakeholders, including product, sales, analytics, to ensure alignment on strategy, KPIs and timelines.

• Manage the assigned budget—or recommend investment and resource allocation, if spending authority sits elsewhere.

• Serve as the principal advisor to senior leaders on healthcare professional marketing strategy, translating insights and market developments into recommendations for future products.

This is a hands-on role that is ideal for an individual who can move seamlessly between strategy development and execution to deliver measurable results in a fast-paced environment.

Education & Experience:

• Education: Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience. A Master’s degree (MBA, MPH, or related healthcare field) is preferred.

• Experience: 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy, with progressively increasing ownership of complex, cross-functional programs.

Required Skills & Competencies:

• Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals.

• Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices

• Exceptional communication skills with the ability to craft compelling narratives for clinical audiences.

• Experience working cross-functionally with product, sales, and data teams to drive business growth.

• Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly.

• Experience managing small teams and fostering a collaborative, results-driven culture.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or @ashbyhq.com addresses.