Senior Brand Strategist

Headquarters: Remote
URL: https://www.toptal.com/

About the Role

We're looking for a Senior Brand Strategist to lead brand positioning, go-to-market strategy, and communications direction for high-visibility clients and initiatives. This is a strategic leadership role, not execution support — you'll define the brand narrative, guide cross-functional teams, and act as the senior strategic voice clients rely on for fast-moving, high-stakes engagements. Many engagements in this space run as short, intensive strategy sprints, so you'll need to move quickly from discovery to a clear, actionable strategy.

What You'll Do

• Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches

• Define brand narrative, messaging architecture, and communications strategy across channels

• Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)

• Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy

• Advise on brand consistency, positioning risk, and competitive differentiation

• Present strategic recommendations directly to client leadership and senior stakeholders

• Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements

What You Bring

• Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy

• Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations

• Experience operating as a senior strategic lead or account director in an agency or consulting context

• Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders

• Ability to move quickly from discovery to a clear strategic deliverable under tight timelines

• Comfort leading and aligning cross-functional teams without direct authority

Nice to Have

• Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)

• International market experience for clients operating outside the US

• Experience with recurring or renewing strategic engagements for the same client

Why This Role

• Strategic ownership: Define brand direction at the highest level, not just execute against a brief

• High-caliber engagements: Work with clients who value senior strategic input and compensate accordingly

• Fast-paced, high-impact work: Short, intensive strategy sprints with real visibility and influence

• Executive access: Direct engagement with client leadership and senior stakeholders

How to Apply

Ready to lead brand strategy for high-visibility engagements? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-senior-brand-strategist-remote