Brand Marketing Strategist (Mid-Level)

Headquarters: Remote
URL: https://www.toptal.com/

About the Role

We're looking for a Brand Marketing Strategist to execute brand positioning, content, and go-to-market initiatives for clients across industries — from brand consistency audits to hands-on creative production and channel-specific campaigns. This is a hands-on execution role: you'll take strategic direction and turn it into real deliverables, whether that's a brand audit and roadmap, multi-channel creative assets, or a growth-focused campaign. Scope and format flex by engagement, from short single-deliverable sprints to ongoing embedded work.

What You'll Do

• Audit existing brand assets and presence, identifying inconsistencies and proposing a brand consistency roadmap

• Develop brand messaging, positioning, and visual guidelines aligned with client strategy

• Produce multi-channel creative content — social, email, print, or digital — depending on client need

• Support go-to-market execution for new products, markets, or campaigns

• Execute channel-specific campaigns (e.g., LinkedIn, paid social) when scope calls for it

• Collaborate with client stakeholders to translate brand strategy into tangible marketing assets

• Maintain brand consistency across touchpoints throughout the engagement

What You Bring

• Solid experience in brand marketing, brand strategy, or brand-focused creative production

• Portfolio of relevant brand-building work, agency or in-house

• Design tool fluency (Adobe Creative Suite, Figma) for hands-on creative roles, or paid media platform experience (Meta, Google Ads) for growth-oriented roles

• Strong written and visual communication skills

• Ability to work independently against a defined scope and deliver on tight timelines

• Comfort adapting to different client industries and brand voices

Nice to Have

• Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services, media/personal branding)

• International market experience for clients operating outside the US

• Experience with single-deliverable engagements (e.g., profile or channel-specific brand refreshes)

Why This Role

• Varied scope: Work spans quick single-deliverable tasks to longer embedded creative production engagements

• Real ownership: Take brand direction and turn it into finished, client-ready work

• Cross-industry exposure: Work with clients across industrial, consumer, financial services, and media sectors

• Flexible engagement structure: Hourly or full-time depending on the project

How to Apply

Ready to bring brand strategy to life across channels and industries? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-brand-marketing-strategist-mid-level-remote