Performance Marketing Specialist

Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. HoursPosition Type: Full-Time, RemoteWorking Hours: U.S. Business HoursPreferred Locations: Pakistan, LATAM, South Africa, PhilippinesAbout the RoleAt Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.This is a hands-on paid media role focused on measurable growth — not just campaign coordination.You’ll be responsible for:
Paid media campaign management
Google Ads & Meta Ads
Lead generation and customer acquisition
ROAS, CPA & CPL optimization
Conversion tracking and attribution
A/B testing and campaign scaling
Performance reporting and analytics
You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.What You’ll OwnPaid Media Campaign Management
Build, launch, and manage campaigns across:

Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant paid channels

Manage campaigns focused on:

Lead generation
Customer acquisition
Sales and revenue
Brand growth

Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
Monitor campaign performance and optimize accounts regularly
Improve:

ROAS
CPA
CPL
CTR
Conversion rates

Run A/B tests across:

Ad creatives
Copy and messaging
Audiences
Landing pages
Offers
Bidding strategies

Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Analytics, Attribution & Conversion Tracking
Track campaign performance using:

Google Analytics
Google Tag Manager
Platform advertising dashboards

Monitor key metrics including:

CTR
CPC
CPL
CPA
ROAS
Conversion rate

Maintain accurate conversion tracking and attribution
Analyze funnel performance from ad click through conversion
Identify trends and opportunities through campaign data
Reporting & Performance Insights
Prepare weekly and monthly campaign reports
Translate performance data into clear, actionable recommendations
Monitor budget utilization and campaign efficiency
Identify opportunities to scale profitable campaigns
Communicate performance trends and recommendations to stakeholders
Funnel & Conversion Optimization
Understand the full customer acquisition journey from impression to conversion
Collaborate with marketing and sales teams to improve lead quality
Support landing page and conversion rate optimization initiatives
Identify funnel drop-offs and recommend improvements
Ensure paid campaigns align with revenue and business growth objectives
Creative & Cross-Functional Collaboration
Partner with designers and content teams on new advertising assets
Provide data-backed feedback on:

Ad creative
Copy
Offers
Landing pages

Collaborate with sales teams to understand lead quality and downstream conversion
Help align paid acquisition with broader marketing initiatives
RequirementsMust-Have Experience
3+ years of hands-on performance marketing or paid media experience
Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms

Strong understanding of:

PPC
Paid acquisition
Conversion tracking
Attribution
Funnel optimization
Audience targeting

Experience with:

Google Analytics
Google Tag Manager
Advertising platform analytics

Demonstrated ability to:

Improve ROAS
Reduce CPA/CPL
Optimize conversion rates
Scale successful campaigns

Strong analytical and problem-solving skills
Excellent written and verbal English communication
Ability to work remotely during U.S. business hours
Nice to Have
Experience managing both lead generation and e-commerce campaigns

Experience managing multiple advertising accounts or client portfolios
Familiarity with:

HubSpot
Salesforce
Marketo
CRM and marketing automation platforms

Google Ads or Meta Ads certifications
Experience with:

SaaS
Marketing agencies
Professional services
High-growth startups

Understanding of lifecycle marketing and audience segmentation
What Makes You a Strong Fit
You make decisions based on data, not assumptions
You enjoy testing and continuously improving campaigns
You understand how paid media connects to the entire acquisition funnel
You can identify why a campaign is underperforming and take action
You’re comfortable managing multiple campaigns and budgets simultaneously
You balance creative experimentation with performance discipline
You focus on profitable growth rather than vanity metrics
You can execute independently while collaborating effectively across teams
What a Typical Day Looks LikeYou might start by reviewing campaign dashboards, spend, conversions, CPA/CPL, and ROAS across active accounts.From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.Throughout the day, you’ll collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.In short: you turn paid advertising budgets into measurable, scalable business growth.Key Metrics for Success
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Lead and revenue growth
Budget efficiency
Campaign scalability
Conversion tracking accuracy
Why This Role Stands Out
Hands-on ownership of paid acquisition campaigns
Work across major platforms including Google, Meta, and LinkedIn

Direct impact on leads, customers, and revenue
Opportunity to test and scale new acquisition strategies
Strong exposure to performance analytics and funnel optimization
Fully remote environment
Growth opportunities into:

Senior Performance Marketing Specialist
Paid Media Manager
Growth Marketing Manager
Head of Performance Marketing

Interview Process
Application Review
Initial Interview
Technical / Performance Marketing Interview
Final Interview with Leadership
Offer & Background Verification
Apply NowIf you have hands-on experience managing Google Ads, Meta Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.Apply today and help build and scale high-performing paid acquisition campaigns.#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #LeadGeneration #GrowthMarketing #DigitalMarketing #RemoteJobsOriginally posted on Himalayas