Performance Marketing Lead (Native Ads)

Description

We’re looking for an experienced Performance Marketing Lead to take ownership of one of our fastest-growing performance marketing initiatives.

You’ll lead the development and scaling of our Native Advertising capabilities across Taboola, Microsoft Ads, LiveIntent, and Newsbreak, working alongside Creative, CRO, and Analytics teams to build a high-performing media buying organization.

This isn’t a role for someone who simply wants to manage campaigns.

It’s an opportunity to build a platform.

You’ll initially lead a team of three Media Buyers while helping us recruit and develop additional specialists. As the business grows, you’ll play a key role in shaping the future of our Native Advertising organization, with a clear opportunity to grow into Head of Native Pod.

If you’re passionate about experimentation, building teams, and solving difficult performance marketing challenges at scale, we’d love to talk.

Key Responsibilities:

Lead the Native Advertising Function

• Own the overall performance and strategic direction of our Native Advertising channels, including Taboola, Microsoft Ads Native, LiveIntent, and Newsbreak.
• Develop platform-specific strategies that support sustainable client growth while maintaining profitability and operational efficiency.
• Continuously identify new opportunities to improve campaign performance, testing velocity, and scalability.

Build and Develop a High-Performing Team

• Lead, mentor, and support an initial team of three Media Buyers.
• Recruit and onboard additional Media Buyers as the team expands.
• Create an environment focused on accountability, collaboration, continuous learning, and high performance.
• Provide regular coaching, campaign reviews, and performance feedback to help team members grow professionally.

Drive Performance Excellence

• Ensure campaigns are executed and optimized according to clearly defined performance standards.
• Monitor key business metrics, including lead volume and quality, cost efficiency, and profitability.
• Support Media Buyers in identifying scaling opportunities, troubleshooting performance issues, and making data-driven optimization decisions.
• Maintain a strong understanding of platform updates, industry trends, and competitive activity.

Own Testing Strategy

• Develop structured testing frameworks across targeting, bidding, placements, creatives, and campaign optimization.
• Promote a culture of experimentation where decisions are driven by data rather than assumptions.
• Ensure testing results are documented, shared, and incorporated into operational best practices.

Collaborate Across Functions

• Partner closely with Design, CRO, Analytics, and Operations teams to improve campaign quality and execution speed.
• Translate business objectives into clear testing priorities and cross-functional initiatives.
• Help improve workflows that enable faster experimentation and more efficient campaign launches.

Build Scalable Systems

• Establish platform standards, documentation, playbooks, and operational processes that enable consistent execution across the team.
• Identify operational bottlenecks and implement solutions that improve quality, efficiency, and scalability.
• Contribute to the long-term development of our performance marketing organization by continuously improving how the team operates.

Requirements

Required

• 7+ years of hands-on experience in Performance Marketing or Media Buying.
• Previous experience managing, mentoring, or leading Media Buyers.
• Experience with one or more Native Advertising platforms, including Taboola, Outbrain, Microsoft Ads, LiveIntent, Newsbreak, MGID, or MediaGo.
• Experience managing campaigns targeting North American markets.
• Strong analytical skills and a data-driven approach to decision making.
• Proven experience optimizing campaigns at scale.
• Excellent communication and organizational skills.
• Fluent English.

Preferred

• Experience in lead generation and performance marketing.
• Experience working in agency or high-growth performance marketing environments.
• Familiarity with AI-powered marketing tools and workflow automation.

Originally posted on Himalayas