VIP & Institutional Sales Manager

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the Role:

Built by the world's largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.

Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment, we encourage you to apply!

What You'll Do:

• Own the full sales cycle — proactively acquire and onboard new VIP and institutional customers across multiple regions, taking ownership of your own targets and pipeline.
• Build lasting client relationships — develop trust and strong, long-term relationships with global VIP and institutional clients.
• Qualify high-value prospects — identify and qualify HNWIs, professional traders, family offices, asset managers, hedge funds, proprietary trading firms, and other sophisticated market participants.
• Manage the client lifecycle — maintain consistent, valuable communication, understand client needs, and track status, activity, and progress throughout the relationship.
• Collaborate cross-functionally — work closely with internal departments (and colleagues across teams) to deliver optimal solutions and high-level service, adapting communication and strategies to different cultures and business environments.
• Drive data-driven acquisition strategy — research assigned markets, identify emerging opportunities, and develop creative, data-informed approaches to reaching high-value prospects.
• Leverage AI across the entire sales process — apply AI tools to prospect research, lead generation, qualification, outreach, personalization, CRM, data analysis, reporting, and follow-up.
• Innovate and optimize workflows — experiment with new technologies, tools, and AI-driven approaches to automate repetitive tasks, boost productivity, and improve prospecting efficiency, engagement, conversion rates, and overall commercial performance.

What We’re Looking For:

• At least 3-5 years working experience in sales and client services function with international financial background in banking, investments, FX sales.
• Worked autonomously within a sales team. Experience in working with regional sales teams and in attending and hosting events to acquire new customers.
• Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions or commercial banks and etc.
• Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure.
• Passionate about crypto. Industry experience would be of an advantage.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Familiar with the use of a CRM tool.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.