Marketing and SEO Strategist

We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.

Key Responsibilities

SEO Optimization

• Optimize website pages for high-intent mortgage keywords
• Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa)
• Implement on-page SEO (titles, headers, internal linking, content structure)
• Manage technical SEO elements (schema markup, indexing, site structure)

Content Strategy & Execution

• Convert weekly radio shows into SEO-optimized blog articles
• Coordinate YouTube video publishing and optimize titles/descriptions
• Develop FAQ-based content targeting common mortgage questions
• Maintain a consistent content calendar

Local SEO & Reputation Management

• Optimize and manage Google Business Profile
• Drive a consistent Google review acquisition strategy
• Respond to reviews with professional, keyword-rich responses

Digital Presence Integration

• Ensure alignment across website, YouTube, podcast platforms, and social media
• Link all content back to the primary website to build SEO authority
• Maintain consistent branding across all platforms

Analytics & Performance Tracking

• Track keyword rankings and website traffic
• Monitor conversion rates and lead sources
• Provide monthly performance reports with actionable recommendations

Skills, Knowledge and Expertise

Experience & Industry Knowledge

• 2+ years of SEO experience, preferably in the real estate or mortgage industry
• Strong understanding of local SEO and Google ranking factors

Content & Marketing Skills

• Experience with content marketing and YouTube optimization
• Ability to write or coordinate clear, engaging, and informative content

Tools & Technical Skills

• Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms

Media & Content Production

• Experience editing radio, podcast, or social media videos
• Ability to create short-form content from long-form content
• Knowledge of tools and resources for video and content editing

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided

Originally posted on Himalayas