Brand Design Lead

About the Role We are hiring a Brand Design Lead to own and evolve 0G's visual identity and brand expression across product, web, social, events, and marketing campaigns. This is a senior, hands-on role for someone who can set creative direction and execute it.You will work closely with marketing, communications, and leadership to translate brand strategy into consistent visual systems and compelling storytelling across every public-facing surface.ResponsibilitiesOwn and evolve 0G's brand identity, including typography, color, imagery, motion, and illustrationBuild and maintain a scalable brand system: guidelines, templates, and reusable components for use across teamsEnsure brand consistency across web, social, events, content, and presentationsTranslate brand and marketing strategy into clear visual systems and narrative-driven creativeLead creative development for product launches, campaigns, community activations, and ecosystem eventsDesign or direct social graphics, video content, website updates, keynote decks, and event collateralPartner with leadership on narrative and positioning, contributing to how the story is shaped rather than only how it is producedManage and direct external vendors, freelancers, and agencies as neededRequirementsSenior-level experience in brand design, brand communications, or creative directionExperience at a leading brand agency or a globally recognized companyStrong portfolio demonstrating identity systems, campaign creative, storytelling, and high-quality visual execution across both digital and physical formatsProven ability to partner with senior stakeholders and contribute to brand narrative and strategyComfortable working at pace in a startup environment with shifting prioritiesFluent in industry-standard design tools (Figma, Adobe Creative Suite)Preferred qualificationsExperience in consumer-facing or growth-focused brand workBackground in crypto, AI, or developer-focused productsMotion design, 3D, or video direction capabilityExperience supporting PR, event marketing, or integrated campaignsWhat we offerPurpose: The opportunity to contribute to making AI a public goodGrowth: A self-directed environment where you can take initiative to shape your role and careerCompensation: Market-competitive compensation including, for most roles, exposure to pre-launch tokensIn addition, 0G Labs is committed to the health and well being of all of our team members. To that end, we provide reimbursements towards a holistic set of experiences and courses:Core self: Transcendental MeditationMind: Landmark EducationEmotion: Art of CommunicationPresence: Speech CoachBody: Fitness, gym and exercise memberships/classesFind Jobs in Germany on Arbeitnow