Description review
Communications Manager - Global
Binance · UAE · back to the listing
HR standards
44/100
poor
Title ↔ description
54/100
needs work
Reads as
Marketing Manager
87% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 33 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
•
Executive thought leadership:
•
Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents
•
Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth
•
Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry
•
Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends
•
Media relations:
•
Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media
•
Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople
•
Organize media events/strategic media engagements during key conferences
•
Corporate messaging & news:
•
Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies
•
Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives
•
Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications
•
Brand trust:
•
Own Binance’s presence and position in major industry rankings and reports
•
Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities
•
Leverage and support key industry voices and relationships for various communications efforts and campaigns
Requirements
•
Experience in creative, agency, marketing, operations, or project/program management environments
•
Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred
•
Collaborative personality, who puts efficient collaboration and team success as the top priority for their work output
•
Experience in project management, workflow coordination, or other operations experience
•
Strategic, proactive, and solutions-oriented mindset
•
In-depth understanding of the creative process, including static and video production
•
Prior experience with complex problem-solving and SOP development
•
Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations. Experience scaling Asana infrastructure across cross-functional teams
•
Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms).
•
Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Responsibilities
•
Executive thought leadership:
•
Oversee Binance’s speaker program, securing high-impact speaking engagements, managing logistics/speaker calendars and briefing documents
•
Develop newsworthy stories and secure earned ops—including key media, KOL and podcast interviews—focused on security, compliance, product innovation, and institutional growth
•
Maintain and build Binance’s core executive speaker bench – support media trainings, ensure delivery of consistent messages across channels, elevate executive profiles to be credible and leading voices in the industry
•
Consistently deliver industry and market insights for earned media ops to further Binance’s position in key market issues, policies and trends
•
Media relations:
•
Build, maintain and expand key media relationships with top-tier business, finance, tech, and crypto/trade media
•
Consistently secure high-quality and impactful media coverage, including interviews, commentary, op-eds, and feature stories for key spokespeople
•
Organize media events/strategic media engagements during key conferences
•
Corporate messaging & news:
•
Support key corporate announcements, partnerships and campaigns, while ensuring strong cross team alignment and supporting localized strategies
•
Maintain and evolve Binance’s master messaging architecture for internal and external use for core company initiatives and narratives
•
Develop a cohesive story across channels for core business priorities and verticals, while working closely with legal, compliance and policy teams to ensure compliant and consistent communications
•
Brand trust:
•
Own Binance’s presence and position in major industry rankings and reports
•
Lead and manage the global awards database end-to-end, including nomination submissions and tracking relevant opportunities
•
Leverage and support key industry voices and relationships for various communications efforts and campaigns
Requirements
•
Experience in creative, agency, marketing, operations, or project/program management environments
•
Experience working in fintech, tech, crypto, or similarly fast-paced industries highly preferred
•
Collaborative personality, who puts efficient collaboration and team success as the top priority for their work output
•
Experience in project management, workflow coordination, or other operations experience
•
Strategic, proactive, and solutions-oriented mindset
•
In-depth understanding of the creative process, including static and video production
•
Prior experience with complex problem-solving and SOP development
•
Advanced proficiency in Asana (or similar tools), including workflow automation, reporting dashboards, and integrations. Experience scaling Asana infrastructure across cross-functional teams
•
Hands-on experience integrating AI tools into creative production workflows. Familiarity with LLM-based tools (e.g. Claude, ChatGPT, SafuGPT), AI image/video generation platforms, and creative automation tools (e.g. Figma plugins, Adobe AI features, localisation platforms).
•
Experience evaluating, procuring, and onboarding creative tools. Ability to assess requirements, build business cases for tool investment, and manage vendor relationships.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.