Description review
Senior Paid Media Strategist (Freelance)
Current · Anywhere in the World · back to the listing
HR standards
82/100
solid
Title ↔ description
91/100
strong
Reads as
Marketing Manager
93% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 30 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Headquarters: Remote (US)
Current is seeking a freelance Senior Paid Media Strategist to support our growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels.
You’ll help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. You’ll work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts.
This role is well-suited for someone who is both strategic and executional. Someone comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling.
Responsibilities
Reporting & Insights
• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences
Strategy & Execution
• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting
Analysis & Reporting
• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring
Collaboration
• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies within the media function
What We’re Looking For
• 5+ years of paid media / performance marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and reporting skills
• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills
• Ability to work independently while collaborating closely with cross-functional teams
Nice to Have
• Agency experience
• Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk
• Experience with dashboard automation tools such as Supermetrics
• Familiarity with creative testing and messaging strategy
• Experience supporting integrated digital campaigns across multiple client verticals
Why Current
At Current, we believe the best digital work happens when strategy, design, production, and technology operate as one team. We partner with ambitious brands to create digital experiences that are thoughtful, well-crafted, and built to drive real impact.
We’re a remote-first agency with teams across the US, working collaboratively across a wide range of digital engagements including websites, platforms, campaigns, and product experiences. Our environment is fast-paced, highly collaborative, and built for people who enjoy solving complex problems alongside smart, supportive teammates.
You’ll have the opportunity to work across a variety of clients and disciplines, contribute to meaningful work, and grow alongside a team that values curiosity, accountability, and strong operational thinking.
This is a freelance hourly opportunity. The anticipated hourly rate range for this role is $65–$80/hour, depending on experience, skill set, and relevant paid media expertise.Compensation will be determined based on factors including experience, expertise, market considerations, and scope of responsibilities.
To apply: https://weworkremotely.com/remote-jobs/current-senior-paid-media-strategist-freelance
Current is seeking a freelance Senior Paid Media Strategist to support our growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels.
You’ll help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. You’ll work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts.
This role is well-suited for someone who is both strategic and executional. Someone comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling.
Responsibilities
Reporting & Insights
• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences
Strategy & Execution
• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting
Analysis & Reporting
• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring
Collaboration
• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies within the media function
What We’re Looking For
• 5+ years of paid media / performance marketing experience
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong analytical and reporting skills
• Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and presentation skills
• Ability to work independently while collaborating closely with cross-functional teams
Nice to Have
• Agency experience
• Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk
• Experience with dashboard automation tools such as Supermetrics
• Familiarity with creative testing and messaging strategy
• Experience supporting integrated digital campaigns across multiple client verticals
Why Current
At Current, we believe the best digital work happens when strategy, design, production, and technology operate as one team. We partner with ambitious brands to create digital experiences that are thoughtful, well-crafted, and built to drive real impact.
We’re a remote-first agency with teams across the US, working collaboratively across a wide range of digital engagements including websites, platforms, campaigns, and product experiences. Our environment is fast-paced, highly collaborative, and built for people who enjoy solving complex problems alongside smart, supportive teammates.
You’ll have the opportunity to work across a variety of clients and disciplines, contribute to meaningful work, and grow alongside a team that values curiosity, accountability, and strong operational thinking.
This is a freelance hourly opportunity. The anticipated hourly rate range for this role is $65–$80/hour, depending on experience, skill set, and relevant paid media expertise.Compensation will be determined based on factors including experience, expertise, market considerations, and scope of responsibilities.
To apply: https://weworkremotely.com/remote-jobs/current-senior-paid-media-strategist-freelance