Description review
Marketing Manager - Remote
Edward Jacobs · Colombia · back to the listing
HR standards
57/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 56 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Job Summary:
We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
•
Strategic Planning and Execution:
• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
•
Team Leadership and Department Development:
• Build, lead, and mentor a high-performing digital marketing team.
• Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
• Foster a collaborative and innovative team environment.
•
Lead Magnet Development:
• Design and implement effective lead magnets to attract and convert prospects.
• Analyze performance metrics to optimize lead generation strategies.
•
AI-Driven Marketing Practices:
• Utilize AI tools and platforms to enhance marketing efficiency and personalization.
• Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
• Experience working with Clay.io much preferred
•
Graphic Design and Branding:
• Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
• Ensure consistency in branding across all digital platforms and marketing materials.
•
Social Media Management:
• Develop and implement social media strategies to increase brand awareness and engagement.
• Oversee content creation, scheduling, and community management across all social platforms.
•
Content Creation and Visual Enhancement:
• Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
• Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
•
Google/Linkedin Ads and SEO Management:
• Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Linkedin Advert experience
•
Website and Email Marketing Oversight:
• Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
• Manage website content and functionality, ensuring an optimal user experience.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
•
Analytics and Reporting:
• Monitor and analyze the performance of digital marketing campaigns using analytics tools.
• Provide regular reports to senior management, offering insights and recommendations for improvement.
•
Outbound Marketing:
• What is an effective outbound marketing strategy
• What software/CRM would you use
• What multiple-channel approach and different software would you recommend
• What would you automate to improve efficiency
• What other key areas to consider
Qualifications:
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Demonstrated experience in building and leading marketing teams.
• Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
• Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, leadership, and project management skills.
• Entrepreneurial mindset with a passion for building businesses and driving growth.
• Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
• Creative thinker with a passion for innovation and continuous improvement.
Benefits:
• Competitive salary.
• Future equity opportunities.
• Autonomy and responsibility in decision-making.
• Flexible work schedule.
• Professional development opportunities.
• Collaborative and innovative work environment.
• Opportunity to make a significant impact on the growth and success of the company.
How to Apply:
Interested candidates are invited to send their resumes to and complete the pre-interview questions by clicking the following link:
Originally posted on Himalayas
We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
•
Strategic Planning and Execution:
• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
•
Team Leadership and Department Development:
• Build, lead, and mentor a high-performing digital marketing team.
• Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
• Foster a collaborative and innovative team environment.
•
Lead Magnet Development:
• Design and implement effective lead magnets to attract and convert prospects.
• Analyze performance metrics to optimize lead generation strategies.
•
AI-Driven Marketing Practices:
• Utilize AI tools and platforms to enhance marketing efficiency and personalization.
• Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
• Experience working with Clay.io much preferred
•
Graphic Design and Branding:
• Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
• Ensure consistency in branding across all digital platforms and marketing materials.
•
Social Media Management:
• Develop and implement social media strategies to increase brand awareness and engagement.
• Oversee content creation, scheduling, and community management across all social platforms.
•
Content Creation and Visual Enhancement:
• Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
• Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
•
Google/Linkedin Ads and SEO Management:
• Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Linkedin Advert experience
•
Website and Email Marketing Oversight:
• Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
• Manage website content and functionality, ensuring an optimal user experience.
• Develop and execute email marketing campaigns to nurture leads and engage customers.
•
Analytics and Reporting:
• Monitor and analyze the performance of digital marketing campaigns using analytics tools.
• Provide regular reports to senior management, offering insights and recommendations for improvement.
•
Outbound Marketing:
• What is an effective outbound marketing strategy
• What software/CRM would you use
• What multiple-channel approach and different software would you recommend
• What would you automate to improve efficiency
• What other key areas to consider
Qualifications:
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Demonstrated experience in building and leading marketing teams.
• Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
• Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, leadership, and project management skills.
• Entrepreneurial mindset with a passion for building businesses and driving growth.
• Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
• Creative thinker with a passion for innovation and continuous improvement.
Benefits:
• Competitive salary.
• Future equity opportunities.
• Autonomy and responsibility in decision-making.
• Flexible work schedule.
• Professional development opportunities.
• Collaborative and innovative work environment.
• Opportunity to make a significant impact on the growth and success of the company.
How to Apply:
Interested candidates are invited to send their resumes to and complete the pre-interview questions by clicking the following link:
Originally posted on Himalayas