Description review
Head of Creative Strategy for a US DTC Company
Paired · United States · back to the listing
HR standards
49/100
poor
Title ↔ description
75/100
solid
Reads as
Marketing Manager
95% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 69 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.
Why Our Client?
We offer:
• Strong compensation structure
• Significant opportunity for growth
• Freedom and flexibility
• A transparent and open work culture
• A tight-knit team environment
• The ability to help shape systems and processes as the company grows
The more value you provide, the more opportunity there is to grow financially and professionally
with the company.
We are looking for someone who wants to build something long-term and become a major part
of the brand’s growth
What We're Looking For
We need someone who deeply understands:
• Customer psychology
• Product positioning
• Direct response marketing
• Creative strategy
• Consumer behavior
• Trend analysis
• Data interpretation
• Scaling ads through creative
You should know how to turn:
• customer psychology
• product understanding
• trends/data
into ads that scale revenue.
You should have strong experience with:
• Meta/Facebook Ad Manager
• Northbeam
• Triple Whale
• DTC attribution/data analysis
• UGC strategy
• AI creative concepts
• Static ads
• Script writing
• Creative testing systems
You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.
Your Responsibilities
• Lead and manage the Creative Strategy department
• Eventually Host weekly creative/performance meetings
• Review learnings with the team:
• what’s working
• what’s not working
• what needs improvement
• Work closely with:
• the CEO
• media buying agencies
• creative agencies
• editors
• creators
• strategists
• Develop creative systems, workflows, SOPs, and testing structures for the client
• Train and mentor creative strategists
• Create and review:
• hooks
• concepts
• scripts
• UGC ideas
• AI concepts
• static concepts
• performance angles
• Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
• Bring initiative, leadership, structure, and creativity into the company
Requirements
The ideal person:
• Has worked with successful DTC/e-commerce brands
• Understands direct response advertising deeply
• Understands how to scale brands creatively
• Has strong communication and leadership skills
• Can teach and explain ideas clearly to team members
• Is ambitious and growth-oriented
• Has strong initiative and creativity
• Understands brand identity and customer psychology
• Knows how to combine data with creativity
Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
• the customer
• the product
• the emotional drivers
• the brand vision
Benefits
• Work with an in-house DTC scaling brand
• Remote work
• Flexible hours
• Full-time role, contractor basis (1099)
• Strong compensation level for the right talent
Originally posted on Himalayas
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We are looking for a highly experienced Creative Strategist to join agrowing DTC e-commerce brand, This is not an entry-level role. We are specifically looking for someone with strong experience working with larger DTC/e-commerce brands who can integrate into the role quickly without requiring heavy training or onboarding. We want someone who can bring new ideas, systems, experience, and insights into the company.
Why Our Client?
We offer:
• Strong compensation structure
• Significant opportunity for growth
• Freedom and flexibility
• A transparent and open work culture
• A tight-knit team environment
• The ability to help shape systems and processes as the company grows
The more value you provide, the more opportunity there is to grow financially and professionally
with the company.
We are looking for someone who wants to build something long-term and become a major part
of the brand’s growth
What We're Looking For
We need someone who deeply understands:
• Customer psychology
• Product positioning
• Direct response marketing
• Creative strategy
• Consumer behavior
• Trend analysis
• Data interpretation
• Scaling ads through creative
You should know how to turn:
• customer psychology
• product understanding
• trends/data
into ads that scale revenue.
You should have strong experience with:
• Meta/Facebook Ad Manager
• Northbeam
• Triple Whale
• DTC attribution/data analysis
• UGC strategy
• AI creative concepts
• Static ads
• Script writing
• Creative testing systems
You must understand how to analyze ad/account data and translate that data into actionable insights for the creative team on a weekly basis.
Your Responsibilities
• Lead and manage the Creative Strategy department
• Eventually Host weekly creative/performance meetings
• Review learnings with the team:
• what’s working
• what’s not working
• what needs improvement
• Work closely with:
• the CEO
• media buying agencies
• creative agencies
• editors
• creators
• strategists
• Develop creative systems, workflows, SOPs, and testing structures for the client
• Train and mentor creative strategists
• Create and review:
• hooks
• concepts
• scripts
• UGC ideas
• AI concepts
• static concepts
• performance angles
• Analyze competitors and other successful brands to identify opportunities and winning trends we can adapt for our product
• Bring initiative, leadership, structure, and creativity into the company
Requirements
The ideal person:
• Has worked with successful DTC/e-commerce brands
• Understands direct response advertising deeply
• Understands how to scale brands creatively
• Has strong communication and leadership skills
• Can teach and explain ideas clearly to team members
• Is ambitious and growth-oriented
• Has strong initiative and creativity
• Understands brand identity and customer psychology
• Knows how to combine data with creativity
Our demographic is primarily older women/homeowners, so understanding this audience is extremely important. You must understand:
• the customer
• the product
• the emotional drivers
• the brand vision
Benefits
• Work with an in-house DTC scaling brand
• Remote work
• Flexible hours
• Full-time role, contractor basis (1099)
• Strong compensation level for the right talent
Originally posted on Himalayas