Description review
Digital Experience Specialist - Canada
Brafton · Canada · back to the listing
HR standards
58/100
needs work
Title ↔ description
53/100
needs work
Reads as
Product Designer
92% confident
What this role officially is
user interface designer — ESCO, the EU occupation classification
User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.
Also known as: accessibility designer, user interface designers, UI designer
How others title the same work
Large employers
- Senior Product Designer Automattic
- Product Designer, Shop Everything Meta
- AI Native Product Designer Metalab
- Designer, Web Presence & Platform Stripe
- Senior Staff Product Designer, Risk Stripe
Startups
- Founding Designer Cardboard
- Founding UI/UX Design Engineer Clearly AI
- Founding Product Designer Closure
- Design and Marketing Associate Corgi Insurance
- UX Designer Coulomb AI
What the listing never says
- 44 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time position, and is open to candidates across Canada.
We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.
You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.
Key Responsibilities - Website Redesign & Optimization:
• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement
Key Responsibilities - Brand and UX Consultancy:
• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities
Essential Functions & Success Factors:
• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed
Additionally, this role may work toward:
• Exploring and developing new service offerings, with the support of managers and senior colleagues.
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
Growth & Development Opportunities:
• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation
Required Skills & Experience:
• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape
Time Allocation:
• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks
Additional Requirements:
• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed
Compensation
Additional Information
Ready to help shape the digital experiences of tomorrow? Apply now1 and join a team where strategy meets storytelling.
Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
This is a remote, full-time position, and is open to candidates across Canada.
We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.
You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.
Key Responsibilities - Website Redesign & Optimization:
• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement
Key Responsibilities - Brand and UX Consultancy:
• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities
Essential Functions & Success Factors:
• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed
Additionally, this role may work toward:
• Exploring and developing new service offerings, with the support of managers and senior colleagues.
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
Growth & Development Opportunities:
• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation
Required Skills & Experience:
• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape
Time Allocation:
• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks
Additional Requirements:
• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed
Compensation
Additional Information
Ready to help shape the digital experiences of tomorrow? Apply now1 and join a team where strategy meets storytelling.
Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!