Description review
Content Marketing Strategist - Canada remote
Brafton · Canada · back to the listing
HR standards
45/100
poor
Title ↔ description
69/100
needs work
Reads as
Unclear
no confident match
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
How others title the same work
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Startups
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What the listing never says
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, full-time position open to candidates across Canada.
Position Summary:
We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.
Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.
Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.
Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required.
Skills & Qualifications:
You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star1 at managing multiple projects at a given time in a fast paced environment.
Key Skills Needed:
Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management
Compensation
On-target earnings. Pay range displayed in CAD.
Additional Information
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!
This is a remote, full-time position open to candidates across Canada.
Position Summary:
We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting.
Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market.
Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives.
Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required.
Skills & Qualifications:
You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star1 at managing multiple projects at a given time in a fast paced environment.
Key Skills Needed:
Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management
Compensation
On-target earnings. Pay range displayed in CAD.
Additional Information
Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!