Description review
REMOTE: Marketing Operations Manager-Marketo
Marrina Decisions · United States · back to the listing
HR standards
59/100
needs work
Title ↔ description
62/100
needs work
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
We are looking for responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.
Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.
Responsibilities:
• Great teamwork and ability manage expectations from multiple groups.
• Collaborative and hands on best practices of Marketo and SFDC
• Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
• Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
• Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
• Must have experience with managing large sets of data. Maintaining good data health and quality
• Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
• Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis
• Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Must Haves:
• Must be able to work in a fast paced environment matrixed organization
• Program and project management skill is MUST
• 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
• Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
• Team player
• Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
• Lead nurturing and Lead scoring good to have
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.
Compensation Range: $80,000 – $120,000 annually
This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
Salary: $80,000 – $120,000 annuallyOriginally posted on Himalayas
Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams and if onsite you get to work in the best work environment and workplace in the Bay Area.
Responsibilities:
• Great teamwork and ability manage expectations from multiple groups.
• Collaborative and hands on best practices of Marketo and SFDC
• Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
• Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
• Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
• Must have experience with managing large sets of data. Maintaining good data health and quality
• Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
• Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
• Assess ad hoc analytic project requests and determine the best approach and team members to support.
• Advise marketing operations functions on data requirements necessary to perform desired analysis
• Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Must Haves:
• Must be able to work in a fast paced environment matrixed organization
• Program and project management skill is MUST
• 3-5 years of Marketo Experience with 2-3 years of Salesforce Experience
• Must be self motivated , passionate about Marketing Automation and enjoys learning and growing
• Team player
• Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review
• Lead nurturing and Lead scoring good to have
Marrina Decisions is an Equal Opportunity Employer
Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.
Compensation Range: $80,000 – $120,000 annually
This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.
Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.
This role may also be eligible for performance bonuses, and a comprehensive benefits package.
Salary: $80,000 – $120,000 annuallyOriginally posted on Himalayas