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Description review

Email Marketing & Automation Executive

PeopleScope (Asia) · United States · back to the listing

HR standards

63/100

needs work

Title ↔ description

82/100

solid

Reads as

Marketing Manager

91% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 19 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

Email Marketing & Automation Executive (Remote)

We are looking for a proactive Email Marketing & Automation Executive who has hands-on experience managing email campaigns and marketing automation platforms. The ideal candidate should be able to independently set up automations, manage audience segmentation, troubleshoot campaign issues and ensure high-quality campaign execution.

Key Responsibilities

• Set up and execute email campaigns using marketing automation platform

• Build and maintain email automation workflows, including nurture journeys, lead routing and autoresponders

• Prepare audience segmentation based on campaign requirements

• Conduct QA testing on emails, landing pages, forms and automation flows before launch

• Monitor campaign performance and troubleshoot delivery or automation issues

• Support CRM data management, contact imports, tagging and list hygiene

• Work closely with Project Managers to ensure campaigns are delivered on schedule

• Identify opportunities to improve campaign workflows and automation efficiency

Requirements

• 1–3 years of experience in marketing operations, campaign execution, or similar role

• Hands-on experience with Marketing Automation Platforms such as ActiveCampaign, HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud, Marketo, Brevo or similar.

• Good English communication skills

• Detail-oriented and able to handle multiple tasks

• Basic knowledge of Excel / data handling

• Able to manage multiple campaigns simultaneously with strong attention to detail.

• Candidates with experience supporting B2B lead generation campaigns will be a plus.

Nice to Have (Optional)

• Experience with landing pages and forms

• Understanding of CRM database management

• Experience with lead nurturing campaigns

• Basic HTML editing is a plus

Originally posted on Himalayas