Description review
Publishing Manager – Market & Concepts
CrazyLabs · Germany · back to the listing
HR standards
48/100
poor
Title ↔ description
61/100
needs work
Reads as
Product Manager
95% confident
What this role officially is
ICT product manager — ESCO, the EU occupation classification
ICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, strengths and weaknesses of products or services provided. ICT product managers create structured plans and establish time scales and milestones, ensuring optimisation of activities and resources.
Also known as: IT product manager, IT products manager, ICT product managers, ICT products manager, ICT products managers
How others title the same work
Large employers
- Staff Product Manager, Search Experiences Mozilla
- Missionforce - Senior Product Manager, Agentforce Public Sector Salesforce
- Product Lead, Connect Stripe
- Product Manager - Compliance, Bridge Stripe
- Product Manager, Ecosystem Risk Stripe
Startups
- Technical Product Manager Careforce
- Product Manager Agave
- Product Manager AlgoTest
- Product Manager Aqua
- Product Manager Artisan
What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Description
With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.
We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!
We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits.
You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:
• Experienced in mobile gaming and always curious about what’s next
• Great at breaking down successful games, mechanics, and creatives
• Able to turn trends and insights into strong game concepts
• Comfortable working with external studios and multiple internal teams
• Hands-on with AI tools for ideation, visuals, research, or prototyping
• Fast-moving, curious, analytical, and high-ownership
• Strong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.
As a Publishing Manager, you will:
• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team
Requirements
What we’re looking for:
•
3+ years in mobile games across publishing, product, game development, game design, creative strategy,
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.
CrazyLabs commitments
Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!
Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.
Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.
The Future is Crazy, Join the Lab!
Originally posted on Himalayas
With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.
We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!
We’re looking for a Publishing Manager – Market & Concepts to help us discover the next generation of mobile game hits.
You’ll work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development - identifying opportunities and shaping concepts into testable products. If you are:
• Experienced in mobile gaming and always curious about what’s next
• Great at breaking down successful games, mechanics, and creatives
• Able to turn trends and insights into strong game concepts
• Comfortable working with external studios and multiple internal teams
• Hands-on with AI tools for ideation, visuals, research, or prototyping
• Fast-moving, curious, analytical, and high-ownership
• Strong technical orientation and ability to quickly learn new tools, and workflows. Then you might be a great match for CrazyLabs.
As a Publishing Manager, you will:
• Research mobile game trends, genres, mechanics, creatives, and player behavior
• Identify promising market opportunities and new game directions
• Turn insights into concepts, briefs, references, and testable ideas
• Test and validate new concepts
• Use AI to accelerate ideation, visual exploration, and prototyping
• Review market and test signals to decide what to pursue, iterate, or stop
• Share learnings and opportunities across the Publishing team
Requirements
What we’re looking for:
•
3+ years in mobile games across publishing, product, game development, game design, creative strategy,
• Strong understanding of mobile game genres, trends, mechanics, and creative patterns
• Ability to explain why a game or concept works
• Experience creating briefs, references, presentations, or product feedback
• Experience working with external partners or cross-functional teams
• Practical experience with AI tools
• Strong written and verbal English
• Hybrid-casual, puzzle, idle, arcade, or casual experience; creative testing, playable ads, market research, or Unity; Figma, Claude, Cursor, or similar tools.
CrazyLabs commitments
Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!
Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.
Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.
The Future is Crazy, Join the Lab!
Originally posted on Himalayas