Description review
Performance Marketing – Assistant Manager / Manager
Unbore Foods · United States · back to the listing
HR standards
52/100
needs work
Title ↔ description
84/100
solid
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
This is a remote position.
Firki | FMCG – BeveragesFirki is a young1 , flavour-first beverage brand built for the new generation of Indian consumers. As we scale across markets and platforms, we’re looking for someone who can help turn digital discovery into measurable sales. We’re looking for a Performance Marketing – Assistant Manager / Manager who understands that performance marketing isn’t just about running ads — it’s about driving growth.
What You’ll Do
• Own and manage performance marketing across Meta, Google and Amazon Ads.
• Drive growth across third-party marketplaces and quick-commerce platforms such as Amazon, Blinkit, Swiggy Instamart and other emerging channels.
• Plan, execute and optimise campaigns with a strong focus on sales, ROAS, customer acquisition and revenue growth.
• Work closely with marketplace, sales, creative and brand teams to identify opportunities to improve conversion.
• Manage campaign budgets, bidding strategies, audience targeting and platform-level optimisation.
• Analyse campaign and platform data to understand what is selling, where it is selling and why.
• Build dashboards and reporting systems to track key performance metrics and translate data into clear business actions.
• Experiment with creatives, audiences, offers and media strategies to continuously improve performance.
• Partner with the wider marketing team during new product, flavour and market launches.
• Help build Firki’s digital commerce engine as the brand scales.
Requirements
Who We’re Looking For
• 2–4 years of experience in Performance Marketing / Growth Marketing / Digital Commerce.
• Experience with FMCG, consumer products, D2C or high-frequency consumer categories preferred.
• Hands-on experience managing Meta Ads, Google Ads and Amazon Ads.
• Experience driving performance across marketplaces and quick-commerce platforms.
• A strong sales-led approach — someone who thinks beyond impressions and clicks and understands that the end goal is revenue.
• Strong analytical ability with comfort around numbers, campaign data, attribution and performance reporting.
• Someone who can balance creative instinct with analytical decision-making.
• Proactive, curious and eager to experiment, learn and take ownership. ● Comfortable working in a fast-moving environment where the brand and its digital channels are being built simultaneously.
Experience
2–4 years
Why Firki?This is an opportunity to join an upcoming consumer brand at an exciting stage of its growth. You won’t just inherit an established media playbook. You’ll help build Firki’s performance engine — figuring out the right platforms, audiences, creatives and commerce levers as the brand expands. We’re looking for someone who gets excited by the idea of partnering with an emerging brand, experimenting fast and directly seeing their work translate into sales and scale.
Originally posted on Himalayas
Firki | FMCG – BeveragesFirki is a young1 , flavour-first beverage brand built for the new generation of Indian consumers. As we scale across markets and platforms, we’re looking for someone who can help turn digital discovery into measurable sales. We’re looking for a Performance Marketing – Assistant Manager / Manager who understands that performance marketing isn’t just about running ads — it’s about driving growth.
What You’ll Do
• Own and manage performance marketing across Meta, Google and Amazon Ads.
• Drive growth across third-party marketplaces and quick-commerce platforms such as Amazon, Blinkit, Swiggy Instamart and other emerging channels.
• Plan, execute and optimise campaigns with a strong focus on sales, ROAS, customer acquisition and revenue growth.
• Work closely with marketplace, sales, creative and brand teams to identify opportunities to improve conversion.
• Manage campaign budgets, bidding strategies, audience targeting and platform-level optimisation.
• Analyse campaign and platform data to understand what is selling, where it is selling and why.
• Build dashboards and reporting systems to track key performance metrics and translate data into clear business actions.
• Experiment with creatives, audiences, offers and media strategies to continuously improve performance.
• Partner with the wider marketing team during new product, flavour and market launches.
• Help build Firki’s digital commerce engine as the brand scales.
Requirements
Who We’re Looking For
• 2–4 years of experience in Performance Marketing / Growth Marketing / Digital Commerce.
• Experience with FMCG, consumer products, D2C or high-frequency consumer categories preferred.
• Hands-on experience managing Meta Ads, Google Ads and Amazon Ads.
• Experience driving performance across marketplaces and quick-commerce platforms.
• A strong sales-led approach — someone who thinks beyond impressions and clicks and understands that the end goal is revenue.
• Strong analytical ability with comfort around numbers, campaign data, attribution and performance reporting.
• Someone who can balance creative instinct with analytical decision-making.
• Proactive, curious and eager to experiment, learn and take ownership. ● Comfortable working in a fast-moving environment where the brand and its digital channels are being built simultaneously.
Experience
2–4 years
Why Firki?This is an opportunity to join an upcoming consumer brand at an exciting stage of its growth. You won’t just inherit an established media playbook. You’ll help build Firki’s performance engine — figuring out the right platforms, audiences, creatives and commerce levers as the brand expands. We’re looking for someone who gets excited by the idea of partnering with an emerging brand, experimenting fast and directly seeing their work translate into sales and scale.
Originally posted on Himalayas