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Description review

Performance Marketer

Teams Squared · United States · back to the listing

HR standards

64/100

needs work

Title ↔ description

84/100

solid

Reads as

Marketing Manager

95% confident

What this role officially is

marketing manager — ESCO, the EU occupation classification

Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager

How others title the same work

Large employers

  • Marketing Manager Canonical
  • Senior Marketing Automation Manager Canonical
  • Marketing Manager Canonical Ltd.
  • Senior Marketing Automation Manager Canonical Ltd.
  • Performance Marketing Manager, Global Coinbase

Startups

  • Head of Marketing BlueCargo
  • Growth & Marketing Lead Bluejay
  • Growth Marketer Callab AI
  • Experiential Marketing Coordinator Candid Health
  • Growth Lead Anglera

What the listing never says

  • 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

This is a remote position.

We are seeking a results-driven Performance Marketer to join one of our innovative and rapidly growing Australian-based clients. This is an exciting opportunity for someone with a strong background in scaling businesses through paid advertising strategies, particularly across Google Ads, Meta Ads, and creative direction. The ideal candidate will bring a proven ability to drive conversions, optimize campaign performance, and make a measurable impact on business growth.

Responsibilities:

• Develop, implement, and optimize performance marketing campaigns on platforms such as Google Ads and Meta (Facebook & Instagram).

• Conduct keyword research, audience segmentation, and competitor analysis to build high-performing ad strategies.

• Provide creative direction and collaborate with designers to develop ad creatives that align with brand messaging and convert effectively.

• Analyze and report on campaign performance metrics, including ROAS, CPC, CTR, and overall conversion rates, and provide actionable recommendations.

• Continuously test and iterate on creatives, copy, and targeting to achieve campaign goals.

• Manage budgets effectively, ensuring maximum ROI for ad spend.

• Stay updated with platform algorithm changes, industry trends, and new features to maintain competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business, Advertising, or a related field (preferred but not mandatory).

• Certifications in Google Ads, Facebook Blueprint, or related platforms are an advantage.

• 2-4 years of proven experience in performance marketing, with a focus on Google Ads and Meta Ads.

• Strong understanding of Google Ads Manager, Facebook Ads Manager, and performance marketing tools (e.g., Google Analytics, Tag Manager).

• Demonstrated ability to create and manage campaigns that deliver high ROI and meet KPIs.

• Knowledge of creative development for digital advertising, including ad formats, visuals, and copywriting best practices.

• Experience with A/B testing, audience targeting, and campaign optimization.

• Analytical mindset with the ability to interpret data and present insights in a clear and actionable way.

• Strong communication skills to collaborate effectively with teams and external partners.

• Familiarity with eCommerce, D2C, or similar industries is a plus.

Benefits

• Competitive salary with opportunities for performance-based bonuses.

• Fully remote role with flexible working hours to support work-life balance.

• Work with a fast-growing, dynamic team with opportunities for professional development.

• Access to cutting-edge tools and platforms to optimize campaigns.

• Be part of an innovative company making a global impact.

At Teams Squared, we’re passionate about connecting talented professionals with opportunities that inspire them. Join this exciting role to work remotely, drive impactful campaigns, and grow with an ambitious team.

Note: Only shortlisted candidates will be contacted for further discussions.

Teams Squared is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Originally posted on Himalayas