Description review
Regional Marketing Manager – North America
QIMA · Canada · back to the listing
HR standards
44/100
poor
Title ↔ description
90/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No section describes what the person would actually do. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
QIMA is seeking a Regional Marketing Manager – North America to own and drive marketing performance for our consumer product division. This role is responsible for turning market priorities, technical capabilities, and commercial objectives into focused marketing programs that strengthen QIMA’s awareness, generate qualified demand, and support revenue growth.
This is an individual contributor role for a marketer with strong knowledge of technical B2B services and a clear bias for execution. Experience in the Testing, Inspection & Certification (TIC) industry will be especially valuable. We are looking for someone who can develop clear positioning and go-to-market plans, while also rolling up their sleeves to build campaigns, create content, collaborate with sales and build measurable revenue impact from marketing programs.
Reporting to the Sr. marketing manager, you will work closely with commercial, technical, and global marketing teams to deliver practical, high-impact marketing programs that generate visibility, support pipeline growth, and improve commercial effectiveness.
What You Will Own
NA marketing strategy
• Own the end-to-end marketing performance for your region, connecting strategy, execution and pipeline impact.
• Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with clear objectives and measurable ROI.
• Track performance across campaigns, channels, and sales outcomes, using insights to optimize investment, improve conversion, and support revenue growth.
End-to-end execution across campaigns, events & webinars:
• Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting.
• Turn regional and global priorities into campaigns that generate qualified pipeline, in partnership with Web & Data engineers, Demand Gen and Brand teams.
• Track performance against pipeline and revenue targets, using results to adjust tactics and improve ROI.
• Plan, budget and coordinate North America tradeshows, events and webinars, including sourcing relevant opportunities and speaking slots.
• Lead regional webinar delivery and manage pre- and post-event activity, from promotion and registration through follow-up and evaluation.
Required Experience
• Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
• 5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
• Proven ability to manage regional strategy, budget and execution, while driving programs that support pipeline, revenue and ROI.
• Strong stakeholder relationship management skills, with the ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders.
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Clear written and verbal communication skills, with strong marketing acumen and fresh, practical ideas
• Self-starter mindset, with the ability to work independently and collaboratively.
• Native English speaker.
Ideal Candidate
•
Hands-on operator: You are comfortable doing the work yourself, not just setting direction: owning end to end execution.
•
Execution-first: You move quickly, manage details well, and consistently turn plans into delivered output.
•
Commercially minded: You understand how marketing contributes to pipeline and account growth and can connect positioning, campaigns, content, and sales support into practical commercial programs.
•
Clear communicator: You can simplify technical complexity into compelling messages and useful sales tools.
•
AI-forward: You use generative AI tools to accelerate and augment your work for research, drafting, content development, and optimization.
All your information will be kept confidential according to EEO guidelines.
At QIMA, we help 30,000+ brands and manufacturers across Consumer Products, Food, and Life Sciences deliver trusted products. Our testing, inspection, and certification solutions combine on-the-ground expertise with cutting-edge technology, giving businesses the visibility, speed, and confidence to innovate responsibly.
With 6,000+ employees and services offered across 100+ countries, QIMA is growing fast — and transforming its commercial engine to support the next decade of scale. Marketing is at the center of this transformation, with a clear ambition to elevate our brand, strengthen QIMA’s positioning in the US market, and build marketing programs that connect our service expertise to commercial growth.
Originally posted on Himalayas
This is an individual contributor role for a marketer with strong knowledge of technical B2B services and a clear bias for execution. Experience in the Testing, Inspection & Certification (TIC) industry will be especially valuable. We are looking for someone who can develop clear positioning and go-to-market plans, while also rolling up their sleeves to build campaigns, create content, collaborate with sales and build measurable revenue impact from marketing programs.
Reporting to the Sr. marketing manager, you will work closely with commercial, technical, and global marketing teams to deliver practical, high-impact marketing programs that generate visibility, support pipeline growth, and improve commercial effectiveness.
What You Will Own
NA marketing strategy
• Own the end-to-end marketing performance for your region, connecting strategy, execution and pipeline impact.
• Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with clear objectives and measurable ROI.
• Track performance across campaigns, channels, and sales outcomes, using insights to optimize investment, improve conversion, and support revenue growth.
End-to-end execution across campaigns, events & webinars:
• Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting.
• Turn regional and global priorities into campaigns that generate qualified pipeline, in partnership with Web & Data engineers, Demand Gen and Brand teams.
• Track performance against pipeline and revenue targets, using results to adjust tactics and improve ROI.
• Plan, budget and coordinate North America tradeshows, events and webinars, including sourcing relevant opportunities and speaking slots.
• Lead regional webinar delivery and manage pre- and post-event activity, from promotion and registration through follow-up and evaluation.
Required Experience
• Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field.
• 5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
• Proven ability to manage regional strategy, budget and execution, while driving programs that support pipeline, revenue and ROI.
• Strong stakeholder relationship management skills, with the ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders.
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Clear written and verbal communication skills, with strong marketing acumen and fresh, practical ideas
• Self-starter mindset, with the ability to work independently and collaboratively.
• Native English speaker.
Ideal Candidate
•
Hands-on operator: You are comfortable doing the work yourself, not just setting direction: owning end to end execution.
•
Execution-first: You move quickly, manage details well, and consistently turn plans into delivered output.
•
Commercially minded: You understand how marketing contributes to pipeline and account growth and can connect positioning, campaigns, content, and sales support into practical commercial programs.
•
Clear communicator: You can simplify technical complexity into compelling messages and useful sales tools.
•
AI-forward: You use generative AI tools to accelerate and augment your work for research, drafting, content development, and optimization.
All your information will be kept confidential according to EEO guidelines.
At QIMA, we help 30,000+ brands and manufacturers across Consumer Products, Food, and Life Sciences deliver trusted products. Our testing, inspection, and certification solutions combine on-the-ground expertise with cutting-edge technology, giving businesses the visibility, speed, and confidence to innovate responsibly.
With 6,000+ employees and services offered across 100+ countries, QIMA is growing fast — and transforming its commercial engine to support the next decade of scale. Marketing is at the center of this transformation, with a clear ambition to elevate our brand, strengthen QIMA’s positioning in the US market, and build marketing programs that connect our service expertise to commercial growth.
Originally posted on Himalayas