Description review
Sales Officer
Cookd · United States · back to the listing
HR standards
61/100
needs work
Title ↔ description
55/100
needs work
Reads as
Sales Representative
98% confident
What this role officially is
commercial sales representative — ESCO, the EU occupation classification
Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative
How others title the same work
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What the listing never says
- 18 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
This is a remote position.
As a Sales Officer, you will manage Field Sales Incharges (FSIs), ensure achievement of sales targets, and strengthen retailer and distributor relationships. You will focus on outlet expansion, route planning, visibility execution, and efficient training to build long-term growth for Cookd in your region.
Key Responsibilities:
• Train and mentor FSIs to enhance outlet conversion and productivity.
• Build and maintain strong retailer relationships; ensure orders are supplied within 48 hours aligned with distributor coverage.
• Oversee fortnightly outlet coverage and weekly monitoring of FSIs in priority stores.
• Ensure 90%+ POS activations in priority stores with strong merchandising compliance.
• Drive 100% achievement of monthly sales targets (P2 & P3).
• Approve new outlets within 24 hours; ensure >95% outlets mapped.
• Achieve route planning deviation <5%.
• Track closing stock at SS/DB (10th & 25th monthly).
• Monitor FSI productivity and weekly reporting compliance.
Requirements
• Graduate/Postgraduate in Business or related field.
• 3–5 years of FMCG/Retail sales experience.
• Strong team management and leadership skills.
• Proficiency in route planning, sales forecasting, and distributor management.
• Analytical mindset with ability to track KPIs and drive compliance.
Benefits
• Competitive salary with team-performance incentives.
• Fast-track career growth opportunities into Area Sales Manager roles.
• High learning exposure across FMCG retail formats.
• Work directly with Cookd’s leadership team to scale markets.
Originally posted on Himalayas
As a Sales Officer, you will manage Field Sales Incharges (FSIs), ensure achievement of sales targets, and strengthen retailer and distributor relationships. You will focus on outlet expansion, route planning, visibility execution, and efficient training to build long-term growth for Cookd in your region.
Key Responsibilities:
• Train and mentor FSIs to enhance outlet conversion and productivity.
• Build and maintain strong retailer relationships; ensure orders are supplied within 48 hours aligned with distributor coverage.
• Oversee fortnightly outlet coverage and weekly monitoring of FSIs in priority stores.
• Ensure 90%+ POS activations in priority stores with strong merchandising compliance.
• Drive 100% achievement of monthly sales targets (P2 & P3).
• Approve new outlets within 24 hours; ensure >95% outlets mapped.
• Achieve route planning deviation <5%.
• Track closing stock at SS/DB (10th & 25th monthly).
• Monitor FSI productivity and weekly reporting compliance.
Requirements
• Graduate/Postgraduate in Business or related field.
• 3–5 years of FMCG/Retail sales experience.
• Strong team management and leadership skills.
• Proficiency in route planning, sales forecasting, and distributor management.
• Analytical mindset with ability to track KPIs and drive compliance.
Benefits
• Competitive salary with team-performance incentives.
• Fast-track career growth opportunities into Area Sales Manager roles.
• High learning exposure across FMCG retail formats.
• Work directly with Cookd’s leadership team to scale markets.
Originally posted on Himalayas