Description review
Product Marketing Lead, Billing
Paddle · UK · back to the listing
HR standards
56/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
- No location or timezone policy stated, so a candidate cannot tell where they may work from. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.
The Role
This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.
Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.
You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.
What you'll do
•
Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
•
Define positioning, messaging, segmentation, proof points, and the product story for your product group.
•
Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
•
Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
•
Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.
•
Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.
•
Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
•
Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.
•
Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.
We'd love to hear from you if you are
•
A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.
•
Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.
•
Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.
•
The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.
•
Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.
•
Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.
•
Examples of using AI, agents, or automation to improve speed, quality, or insight.
What good looks like
Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Why you’ll love working at Paddle
We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture.
We live and breathe our values, which are:
•
Paddle Together - “None of us, is as smart as all of us”
•
Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
•
Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”
We offer a full suite of benefits, including attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives.
We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
Connecting at Paddle
We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when and how they work within our hub locations.
We recognize that where our Paddlers do their best work is unique to them and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration.
Our Paddle hubs:
•
In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands and Ireland (Dublin hub)
•
In North America: Austin, TX (USA) and Toronto (Canada)
Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever and however we choose to work.
To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description.
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.
The Role
This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.
Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.
You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.
What you'll do
•
Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
•
Define positioning, messaging, segmentation, proof points, and the product story for your product group.
•
Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
•
Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
•
Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.
•
Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.
•
Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
•
Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.
•
Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.
We'd love to hear from you if you are
•
A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.
•
Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.
•
Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.
•
The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.
•
Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.
•
Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.
•
Examples of using AI, agents, or automation to improve speed, quality, or insight.
What good looks like
Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.
Everyone is welcome at Paddle
At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.
Why you’ll love working at Paddle
We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture.
We live and breathe our values, which are:
•
Paddle Together - “None of us, is as smart as all of us”
•
Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”
•
Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”
We offer a full suite of benefits, including attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives.
We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.
Connecting at Paddle
We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when and how they work within our hub locations.
We recognize that where our Paddlers do their best work is unique to them and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration.
Our Paddle hubs:
•
In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands and Ireland (Dublin hub)
•
In North America: Austin, TX (USA) and Toronto (Canada)
Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever and however we choose to work.
To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description.