Description review
Amazon Brand Development & Launch Manager
ScaleJet · Poland · back to the listing
HR standards
58/100
needs work
Title ↔ description
73/100
solid
Reads as
Marketing Manager
89% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 35 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Are you an Amazon expert with a passion for creating and scaling winning products?
Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions.
If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you.
Key Responsibilities
•
Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization.
• Develop and execute standardized, scalable launch SOPs.
• Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews.
• Collaborate closely with product development, creatives, and operations teams to bring products to market effectively.
• Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis.
• Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking.
• Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle.
• Monitor products performance daily, making agile adjustments to improve KPIs.
• Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast.
•
Plan inventory based on launch timelines, velocity estimates, and restock strategies.
• Conduct detailed post-launch analysis to extract insights and apply them to future launches.
• Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts).
• Support and mentor internal team members on launch best practices and innovation.
What Were Looking For
•
4+ years of Amazon experience, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche.
• Strong Brand Management skills.
• Proven success in bringing new products from concept to profitability.
• Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization.
• Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to turn data into action.
• Excellent written and verbal communication skills.
• Comfortable in a fast-paced, results-driven environment.
• Strategic thinker with an entrepreneurial mindset and high ownership.
Key Performance Indicators (KPIs)
• Speed from concept to launch (goal: 1-3 months per product).
• Sales velocity and keyword ranking achieved in first 30-60 days post-launch.
• Number of successful launches.
• Initial review generation and conversion rate performance.
• Ongoing sales growth and performance improvements of existing products.
• Inventory accuracy and stock availability during launches.
What We Offer
•
Flexible Working Hours We care about results, not your 9 to 5.
•
Remote-First Culture Work from wherever you feel most productive.
•
Startup Energy Fast-paced, collaborative, and full of opportunities to grow.
•
Paid Time Off Because rest fuels innovation.
•
Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.
•
Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference.
Originally posted on Himalayas
Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions.
If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you.
Key Responsibilities
•
Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization.
• Develop and execute standardized, scalable launch SOPs.
• Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews.
• Collaborate closely with product development, creatives, and operations teams to bring products to market effectively.
• Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis.
• Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking.
• Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle.
• Monitor products performance daily, making agile adjustments to improve KPIs.
• Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast.
•
Plan inventory based on launch timelines, velocity estimates, and restock strategies.
• Conduct detailed post-launch analysis to extract insights and apply them to future launches.
• Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts).
• Support and mentor internal team members on launch best practices and innovation.
What Were Looking For
•
4+ years of Amazon experience, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche.
• Strong Brand Management skills.
• Proven success in bringing new products from concept to profitability.
• Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization.
• Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to turn data into action.
• Excellent written and verbal communication skills.
• Comfortable in a fast-paced, results-driven environment.
• Strategic thinker with an entrepreneurial mindset and high ownership.
Key Performance Indicators (KPIs)
• Speed from concept to launch (goal: 1-3 months per product).
• Sales velocity and keyword ranking achieved in first 30-60 days post-launch.
• Number of successful launches.
• Initial review generation and conversion rate performance.
• Ongoing sales growth and performance improvements of existing products.
• Inventory accuracy and stock availability during launches.
What We Offer
•
Flexible Working Hours We care about results, not your 9 to 5.
•
Remote-First Culture Work from wherever you feel most productive.
•
Startup Energy Fast-paced, collaborative, and full of opportunities to grow.
•
Paid Time Off Because rest fuels innovation.
•
Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.
•
Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference.
Originally posted on Himalayas