Description review
Head of Marketing Ecommerce
ScaleJet · Ukraine · back to the listing
HR standards
54/100
needs work
Title ↔ description
52/100
needs work
Reads as
Marketing Manager
100% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
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Startups
- Head of Marketing BlueCargo
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- Experiential Marketing Coordinator Candid Health
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What the listing never says
- 25 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Our client, a well-established multinational D2C e-commerce company operating in the USA selling high-quality pet products, is looking for an experienced professional to fill an immediate opening for a Marketing Manager for a full-time remote job.
As the Ecommerce Marketing Manager you will play a pivotal role in driving the success of our online store by strategically marketing and promoting our products. You will be responsible for developing and executing comprehensive product marketing strategies, ensuring that our products not only meet customer needs but also stand out in the competitive marketplace.
If you're an experienced Product Marketing Manager with a knack for leading creative teams, a background in consumer goods ecommerce marketing, and a passion for data-driven decision-making, we want to hear from you! Your analytical prowess and ability to delve into data to drive brand performance strategy will be essential in our product success.
Responsibilities:
- Lead creative and cross-functional teams, utilise project management skills to create a harmonious and productive work environment, distributing and coordinating the work of the Marketing department, making sure the deadlines are respected and the results achieved. Delve into strategic tasks: ex. creating an efficient design system with the designer.
- Develop and implement data-driven product marketing strategies aligned with the company's objectives.
- Analyze market trends and competitor strategies to identify opportunities and niches for our products.
- Collaborate with the creative team to develop engaging product descriptions, images, and videos.
- Ensure the content is SEO-optimized to enhance visibility and drive organic traffic.
- Own user experience (UX) across all selling platforms: work with the team to optimize the online customer journey and shopping experience, implement A/B tests to optimize product pages and improve conversion rates.
-Utilize analytics tools to take s data-based strategic decisions, track, analyze, and report on product performance and customer behavior.
Qualifications:
• Mathematics or similar + Marketing education combined with experience in an agency
• 3+ years of experience managing e-commerce marketing project/teams, preferably in a product marketing D2C company.
• Proven track record of managing creative and cross-functional teams
• Proven track record of developing and implementing successful product marketing strategies.
• Proficiency in e-commerce platforms and analytics tools
• Strong analytical and problem-solving skills.
• Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives.
• Attention to Detail: High level of accuracy in content creation and data analysis.
• Proactive and results-driven individual with a can-do attitude.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Customer-centric mindset with a focus on enhancing the online shopping experience
• Fluent English (C1 preferable)
Our benefits:
• Work for a Market-proven, fast-growing company
• Competitive salary and bonus opportunities
• Supportive work environment
• Friendly start-up like environment with minimal bureaucracies and flat organization structure.
• Paid trainings and courses
• Be a part of something bigger, where you can have autonomy over your work
• Fully remote work from 9 to 18 CET
Originally posted on Himalayas
As the Ecommerce Marketing Manager you will play a pivotal role in driving the success of our online store by strategically marketing and promoting our products. You will be responsible for developing and executing comprehensive product marketing strategies, ensuring that our products not only meet customer needs but also stand out in the competitive marketplace.
If you're an experienced Product Marketing Manager with a knack for leading creative teams, a background in consumer goods ecommerce marketing, and a passion for data-driven decision-making, we want to hear from you! Your analytical prowess and ability to delve into data to drive brand performance strategy will be essential in our product success.
Responsibilities:
- Lead creative and cross-functional teams, utilise project management skills to create a harmonious and productive work environment, distributing and coordinating the work of the Marketing department, making sure the deadlines are respected and the results achieved. Delve into strategic tasks: ex. creating an efficient design system with the designer.
- Develop and implement data-driven product marketing strategies aligned with the company's objectives.
- Analyze market trends and competitor strategies to identify opportunities and niches for our products.
- Collaborate with the creative team to develop engaging product descriptions, images, and videos.
- Ensure the content is SEO-optimized to enhance visibility and drive organic traffic.
- Own user experience (UX) across all selling platforms: work with the team to optimize the online customer journey and shopping experience, implement A/B tests to optimize product pages and improve conversion rates.
-Utilize analytics tools to take s data-based strategic decisions, track, analyze, and report on product performance and customer behavior.
Qualifications:
• Mathematics or similar + Marketing education combined with experience in an agency
• 3+ years of experience managing e-commerce marketing project/teams, preferably in a product marketing D2C company.
• Proven track record of managing creative and cross-functional teams
• Proven track record of developing and implementing successful product marketing strategies.
• Proficiency in e-commerce platforms and analytics tools
• Strong analytical and problem-solving skills.
• Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives.
• Attention to Detail: High level of accuracy in content creation and data analysis.
• Proactive and results-driven individual with a can-do attitude.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Customer-centric mindset with a focus on enhancing the online shopping experience
• Fluent English (C1 preferable)
Our benefits:
• Work for a Market-proven, fast-growing company
• Competitive salary and bonus opportunities
• Supportive work environment
• Friendly start-up like environment with minimal bureaucracies and flat organization structure.
• Paid trainings and courses
• Be a part of something bigger, where you can have autonomy over your work
• Fully remote work from 9 to 18 CET
Originally posted on Himalayas