Description review
Director of Events and Experiences
Perplexity · Remote - San Francisco, New York City · back to the listing
HR standards
56/100
needs work
Title ↔ description
88/100
strong
Reads as
Marketing Manager
83% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 21 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Perplexity is seeking a Director of Events to own our external events worldwide: the ones we host, the stages we speak on, and the ones we sponsor. You will set the strategy, run production, manage the budget, and build the team. If you have produced a flagship and a dinner in the same week, know what a good sponsorship deal looks like, and want to build an events function from the ground up, this role is for you.
Responsibilities
• Own events. Hosted, speaking, sponsored. Strategy, budget, production, results.
• Set the calendar. Decide which events we run, which we speak at, and which we skip.
• Produce hosted events. Launches, dinners, summits, roadshows. Concept, programming, venue, vendors, run of show.
• Run the speaking program. Pick the stages. Prepare the speakers.
• Manage sponsorships. Negotiate terms, design our footprint, and account for the spend.
• Run field events with Sales. Get the right customers in the room. Make sure someone follows up.
• Be Perplexity. Our events should look and feel like our product. Work with Brand and Creative on every one.
• Lead the team. Equal parts IC and manager.
• Build the system. Playbooks, event tiers, intake, vendors, agencies, budgets.
• Measure. Attendance, coverage, pipeline, signups. Know which events worked and stop doing the ones that didn't.
• Be on site. For the events that matter, you are in the room.
Qualifications
• 12+ years1 producing events, including large hosted events, sponsorships, and field programs, ideally in-house at a technology company.
• Has built or led an events team.
• Has owned large budgets, agency relationships, and vendor contracts.
• Has negotiated sponsorships and knows a bad deal when they see one.
• Has run an executive speaking program: selecting stages, preparing speakers, managing the day.
• Knows production: run of show, staging, AV, registration, staffing, security, permits.
• Drives measurement. Has built event attribution and tracked brand sentiment, and reports what each event returned.
• Can partner with Sales, Product, Comms, Brand, Finance, Legal, and executives.
• Power user of AI tools. Most of your work already runs through them, and you can show us how.
• Based in San Francisco or New York. Willing to travel internationally.
Responsibilities
• Own events. Hosted, speaking, sponsored. Strategy, budget, production, results.
• Set the calendar. Decide which events we run, which we speak at, and which we skip.
• Produce hosted events. Launches, dinners, summits, roadshows. Concept, programming, venue, vendors, run of show.
• Run the speaking program. Pick the stages. Prepare the speakers.
• Manage sponsorships. Negotiate terms, design our footprint, and account for the spend.
• Run field events with Sales. Get the right customers in the room. Make sure someone follows up.
• Be Perplexity. Our events should look and feel like our product. Work with Brand and Creative on every one.
• Lead the team. Equal parts IC and manager.
• Build the system. Playbooks, event tiers, intake, vendors, agencies, budgets.
• Measure. Attendance, coverage, pipeline, signups. Know which events worked and stop doing the ones that didn't.
• Be on site. For the events that matter, you are in the room.
Qualifications
• 12+ years1 producing events, including large hosted events, sponsorships, and field programs, ideally in-house at a technology company.
• Has built or led an events team.
• Has owned large budgets, agency relationships, and vendor contracts.
• Has negotiated sponsorships and knows a bad deal when they see one.
• Has run an executive speaking program: selecting stages, preparing speakers, managing the day.
• Knows production: run of show, staging, AV, registration, staffing, security, permits.
• Drives measurement. Has built event attribution and tracked brand sentiment, and reports what each event returned.
• Can partner with Sales, Product, Comms, Brand, Finance, Legal, and executives.
• Power user of AI tools. Most of your work already runs through them, and you can show us how.
• Based in San Francisco or New York. Willing to travel internationally.