Description review
VP, Marketing
Bjak · Remote - China · back to the listing
HR standards
63/100
needs work
Title ↔ description
84/100
solid
Reads as
Marketing Manager
96% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About Doit
We are focused on reinventing how people spend, save, invest, exchange, travel, and more. Our objective is to build tools that will help people get more from their money and become an expert at ease. We believe AI will help make finance smart, assessible and safe.
We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. We have teams working around the world, with over 20 nationalities and growing from our offices and remotely. Join us and build a better future for our society.
In 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, it's the leading insurance platform in Southeast Asia.
About the Role
The VP, Marketing will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.
What you will need
• Strong track record scaling consumer technology, fintech or internet products.
• Strong understanding and track record of building brands and winning campaigns
• Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
• Strong performance marketing capability combined with good product judgement.
• Ability to diagnose growth problems directly from customer and performance data.
• Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.
We are focused on reinventing how people spend, save, invest, exchange, travel, and more. Our objective is to build tools that will help people get more from their money and become an expert at ease. We believe AI will help make finance smart, assessible and safe.
We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. We have teams working around the world, with over 20 nationalities and growing from our offices and remotely. Join us and build a better future for our society.
In 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, it's the leading insurance platform in Southeast Asia.
About the Role
The VP, Marketing will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.
What you will need
• Strong track record scaling consumer technology, fintech or internet products.
• Strong understanding and track record of building brands and winning campaigns
• Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
• Strong performance marketing capability combined with good product judgement.
• Ability to diagnose growth problems directly from customer and performance data.
• Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.