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Description review

Brand and Content Manager

Bjak · Remote - Hong Kong · back to the listing

HR standards

70/100

solid

Title ↔ description

82/100

solid

Reads as

Unclear

no confident match

What this role officially is

web content manager — ESCO, the EU occupation classification

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist

How others title the same work

Large employers

  • Content Marketing Manager Canonical
  • Content Marketing Manager Canonical Ltd.
  • Marketing Associate Canonical Ltd.
  • Group Content Strategy Manager, Adobe.com Adobe
  • Content marketing lead Canonical

Startups

  • Marketing Automation Generalist Intern Deep24
  • Marketing Intern DeepAware AI (Robotics Center of Silicon Valley)
  • Entry-Level Marketing Role - South Korea Educato
  • Creative Director, YouTube Flick
  • Growth Intern (Fall, Winter cycles) CatchBack Cards

What the listing never says

  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About ActAI

There are over 5 billion users using basic applications today such as email, notes, tasks and calendar, and they’re not AI-native. Our mission is to build proactive applications for anyone in the world who is not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.

Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, and enable high-quality tasks and collaboration at scale with minimal or little prompting.

About the Role

We are looking for a Brand & Content Manager to own brand positioning, messaging, content strategy and execution as we bring our AI-native applications to a global audience.

You will define how we communicate our products, build a consistent brand voice and lead content creation across all key channels, working closely with PR, product, design and leadership.

What You'll Be Doing

• Lead content creation end-to-end, from planning and writing to editing and publication

• Own brand positioning, target audience strategy, key messaging and tone of voice

• Develop content for websites, social media, product launches, campaigns and executive communications

• Translate complex AI concepts into clear, compelling messages for everyday consumers

• Work closely with PR on media narratives, announcements and external communications

• Maintain brand consistency across channels and optimise content based on performance

What You'll Need

• 5+ years of experience in brand, content marketing or communications, preferably in consumer technology

• Proven experience developing brand positioning, messaging and content strategies

• Exceptional writing and editing skills, with a strong portfolio of published work

• Ability to simplify technical concepts into engaging consumer-facing content

• Strong editorial judgement, creativity and hands-on execution skills

• Genuine interest in AI, consumer applications and emerging technology

Nice to Have

• Experience building or launching consumer technology brands

• Experience at an AI company or high-growth startup

• Experience developing content for global audiences