Description review
Paid Ads/Programmatic Specialist
Hire Hangar · Remote - South Africa, Paraguay, Ecuador, Egypt, Colombia, Chile, Uruguay, Peru, Dominican Republic, Nicaragua, Jamaica, Argentina, Panama, Honduras, Mexico · back to the listing
HR standards
80/100
solid
Title ↔ description
70/100
solid
Reads as
Marketing Manager
88% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 29 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: Paid Ads Manager
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels.
In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns.
Key Responsibilities
• Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
• Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
• Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
• Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
• Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
• Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
• Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
• Document workflows, optimization processes, and best practices to support consistency and scalability
• Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
• Stay current on platform updates, policy changes, and industry best practices
Required Qualifications
• Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)
• Working knowledge of GA4, conversion tracking, and attribution fundamentals
• Experience working in an Agency environment
• Experience using automated bidding and conversion-focused strategies
• Strong analytical skills and comfort interpreting performance data
• Experience managing Meta Ads campaigns, including basic creative testing
• Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered
Preferred Qualifications
• Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners
• Experience with Google Local Services Ads (LSA)
• Familiarity with WhatConverts or similar lead-tracking platforms
• Working knowledge of Google Tag Manager
• Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)
• Exposure to AI or automation tools used in paid media workflows
Tools & Technology
• Google Ads, Meta Ads Manager
• Google Analytics (GA4)
• Google Local Services Ads (LSA)
• Reporting and automation tools (e.g., Looker Studio or similar)
• Lead tracking platforms (e.g., WhatConverts or similar)
• Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps, the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.
Job Title: Paid Ads Manager
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We’re looking for a Paid Ads Manager who enjoys working with data, automation, and performance optimization. This is an individual contributor role focused on hands-on campaign execution, optimization, and reporting across paid media channels.
In this role, you’ll manage and optimize campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. You’ll contribute to improving tracking, automation, and repeatable processes across multiple client accounts, with an emphasis on measurable performance improvements rather than simply launching campaigns.
Key Responsibilities
• Manage and optimize campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA)
• Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and Connected TV (CTV) vendors
• Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners
• Implement, monitor, and troubleshoot conversion tracking using Google Analytics (GA4), Google Ads, and related tools
• Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS)
• Analyze campaign performance to identify trends, inefficiencies, and optimization opportunities
• Assist with testing and evaluation of new lead-generation platforms and channels (e.g., TikTok, Reddit, emerging ad networks)
• Document workflows, optimization processes, and best practices to support consistency and scalability
• Collaborate with internal teams to align paid media execution, tracking, and reporting across clients
• Stay current on platform updates, policy changes, and industry best practices
Required Qualifications
• Hands-on experience managing Google Ads campaigns (Search, Display, PMAX, Remarketing, etc.)
• Working knowledge of GA4, conversion tracking, and attribution fundamentals
• Experience working in an Agency environment
• Experience using automated bidding and conversion-focused strategies
• Strong analytical skills and comfort interpreting performance data
• Experience managing Meta Ads campaigns, including basic creative testing
• Prior remote work experience is required, with demonstrated fluency in remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar; candidates must have experience working with US- or UK-based companies—applications without this experience will not be considered
Preferred Qualifications
• Experience collaborating with Programmatic Display and/or Connected TV (CTV) vendors or partners
• Experience with Google Local Services Ads (LSA)
• Familiarity with WhatConverts or similar lead-tracking platforms
• Working knowledge of Google Tag Manager
• Experience testing or managing campaigns on emerging platforms (TikTok, Reddit, etc.)
• Exposure to AI or automation tools used in paid media workflows
Tools & Technology
• Google Ads, Meta Ads Manager
• Google Analytics (GA4)
• Google Local Services Ads (LSA)
• Reporting and automation tools (e.g., Looker Studio or similar)
• Lead tracking platforms (e.g., WhatConverts or similar)
• Remote collaboration tools (Slack, Zoom, Google Workspace, project management platforms)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps, the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.