Description review
Director, Analytics
MissionOne Media · Kansas City, MO; Denver, CO; Chicago, IL; New York, NY; Remote · back to the listing
HR standards
69/100
needs work
Title ↔ description
82/100
solid
Reads as
Data Analyst
81% confident
What this role officially is
data analyst — ESCO, the EU occupation classification
Data analysts import, inspect, clean, transform, validate, model, or interpret collections of data with regard to the business goals of the company. They ensure that the data sources and repositories provide consistent and reliable data. Data analysts use different algorithms and IT tools as demanded by the situation and the current data. They might prepare reports in the form of visualisations such as graphs, charts, and dashboards.
Also known as: data warehousing analyst, data analysts, data warehouse analyst, data storage analyst
How others title the same work
Large employers
- Operations Insights, Tax Stripe
Startups
- Senior Data Analyst Camber
- Senior Data Analyst Confido
What the listing never says
- 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Director, Analytics
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
• Create and support executive level presentations and analysis of analytic and data solutions to support client needs
• Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
• Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
• Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
• Ability to identify business challenges and applying analytics-led strategies to address them.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
• Comfortable working in ambiguous situations
• Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
• Create and support executive level presentations and analysis of analytic and data solutions to support client needs
• Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
• Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
• Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
• Ability to identify business challenges and applying analytics-led strategies to address them.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
• Comfortable working in ambiguous situations
• Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.