Description review
Sr Product Marketing Manager
Offchain Labs · Remote · back to the listing
HR standards
64/100
needs work
Title ↔ description
90/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- 22 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
At Offchain, we aren’t just building products: we’re leading a movement.
As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.
At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Why Offchain?
Offchain is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.
Arbitrum’s ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.
Arbitrum’s thriving ecosystem wouldn’t exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These aren’t just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.
To top it all off? We’re backed by $124 million in funding. We’ve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.
What is the role:
Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales and growth, and who can connect every campaign to pipeline and revenue.
This is a full-stack role. One week you're shipping a launch; the next you're working in HubSpot and supporting commercial proposals with Sales. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.
What you'll do:
•
Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
•
Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
•
Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
•
Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
•
Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline .
•
Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
•
Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.
What you'll need:
•
5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
•
Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
•
Strong copywriting and storytelling skills - able to distill complexity into clarity
•
Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
•
Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
•
Comfort navigating ambiguity and solving open-ended problems with structure and insight
•
Daily AI tool user who can build simple agent workflows or automations
•
Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
•
Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success
Perks:
• Remote-first global workforce + NY office
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Wellness stipend
• Home office set up / ergonomic equipment program
Attention Offchain Job Seekers:
This role cannot be performed in California, or Colorado.
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an Offchain employee or the legitimacy of an offer you received, please email [email protected]
At Offchain, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency.
At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Why Offchain?
Offchain is setting the pace for the entire Ethereum ecosystem. We built the Arbitrum stack that powers Arbitrum One, the most widely adopted Ethereum scaling solution that exists today.
Arbitrum’s ecosystem is undergoing tremendous growth with hundreds of projects and dApps on Arbitrum One today. Over 100 different teams have used Offchain technology to build their own Arbitrum chains. Major players in the space, Robinhood, BlackRock, Ethena Labs, Securitize, Aave, and Apechain are all using the Arbitrum stack.
Arbitrum’s thriving ecosystem wouldn’t exist without our advanced technology stack. Arbitrum, Prysm, ZeroDev. These aren’t just product names. These are tools that are actively reshaping what's possible on Ethereum and advancing its core infrastructure.
To top it all off? We’re backed by $124 million in funding. We’ve demonstrated consistent execution with billions in secured value, thousands of supported projects, and infrastructure processing millions of transactions seamlessly.
What is the role:
Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales and growth, and who can connect every campaign to pipeline and revenue.
This is a full-stack role. One week you're shipping a launch; the next you're working in HubSpot and supporting commercial proposals with Sales. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.
What you'll do:
•
Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.
•
Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.
•
Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.
•
Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.
•
Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline .
•
Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.
•
Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.
What you'll need:
•
5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
•
Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
•
Strong copywriting and storytelling skills - able to distill complexity into clarity
•
Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
•
Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
•
Comfort navigating ambiguity and solving open-ended problems with structure and insight
•
Daily AI tool user who can build simple agent workflows or automations
•
Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
•
Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success
Perks:
• Remote-first global workforce + NY office
• Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
• Medical, dental & vision coverage (US + some other countries)
• 401k retirement plan + company match (US only)
• Wellness stipend
• Home office set up / ergonomic equipment program
Attention Offchain Job Seekers:
This role cannot be performed in California, or Colorado.
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an Offchain employee or the legitimacy of an offer you received, please email [email protected]
At Offchain, we are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.