Description review
Copywriter - Kraken Pro
Kraken · Remote - Europe, Ireland, Portugal, Poland, United Kingdom · back to the listing
HR standards
67/100
needs work
Title ↔ description
68/100
needs work
Reads as
Content Marketer
95% confident
What this role officially is
web content manager — ESCO, the EU occupation classification
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Also known as: web content specialist, digital content, web content curatorspecialist, web content administrators, content curator, content specialist
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What the listing never says
- 16 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
The listing, marked up
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years1 building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders live. Millions of them. It’s time we built a meaningful, engaged Community out of these degenerates.
Are you ready for this mission?
The opportunity
We’re seeking a chronically online Copywriter to give Kraken Pro. At Kraken, understanding our brand ethos, mission, and the traders we serve is essential, and copy is where all of that comes to life.
We’re looking for someone who writes fast but thinks sharp, thrives under pressure, and knows how to turn complex product features into lines that traders actually stop and read. This role demands a razor-sharp ear for language, a deep understanding of trading culture, and a self-starter attitude.
• Write copy that converts. Craft punchy, high-impact messaging across campaigns, landing pages, emails, in-app experiences, paid ads, and social for Kraken Pro.
• Speak fluent trader. Capture the voice of CT, FinTwit, and the trading floor, and know when to be witty, when to be direct, and when to let the numbers do the talking.
• Launch like you mean it. Shape the narrative for new product drops and feature releases, turning technical updates into clear, compelling stories.
• Own the voice. Help build and protect the Kraken Pro tone of voice across every touchpoint, from a headline to a push notification.
• Collaborate at speed. Work hand in hand with Design, Product, Growth, and Social to brief, iterate, and ship copy that moves the needle.
• Test and learn. Run copy experiments, track performance, and iterate based on what the data tells you.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
What you’ll bring
• Receipts. Copy you wrote that moved people to act, whether for a brand, an agency, or your own projects. We care more about what you’ve made than where you’ve worked.
• 3+ years in copywriting or content, ideally in fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
• Speed under pressure. Markets don’t wait for approval cycles and neither do you.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Range as a writer. Headlines, long-form, microcopy, scripts, threads, email flows, and taglines. You can go from a three-word CTA to a full campaign narrative without missing a beat.
• Taste. Knowing when to cut a line is as valuable as knowing how to write one.
• Deep familiarity with crypto and trading culture, and the language traders use
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to work closely with designers, whether that’s briefing the team, using Figma for copy placement, or being scrappy enough to mock something up yourself
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Stay connected
Follow us on Twitter
Learn on the Kraken Blog
Connect on LinkedIn
Candidate Privacy Notice
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years1 building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders live. Millions of them. It’s time we built a meaningful, engaged Community out of these degenerates.
Are you ready for this mission?
The opportunity
We’re seeking a chronically online Copywriter to give Kraken Pro. At Kraken, understanding our brand ethos, mission, and the traders we serve is essential, and copy is where all of that comes to life.
We’re looking for someone who writes fast but thinks sharp, thrives under pressure, and knows how to turn complex product features into lines that traders actually stop and read. This role demands a razor-sharp ear for language, a deep understanding of trading culture, and a self-starter attitude.
• Write copy that converts. Craft punchy, high-impact messaging across campaigns, landing pages, emails, in-app experiences, paid ads, and social for Kraken Pro.
• Speak fluent trader. Capture the voice of CT, FinTwit, and the trading floor, and know when to be witty, when to be direct, and when to let the numbers do the talking.
• Launch like you mean it. Shape the narrative for new product drops and feature releases, turning technical updates into clear, compelling stories.
• Own the voice. Help build and protect the Kraken Pro tone of voice across every touchpoint, from a headline to a push notification.
• Collaborate at speed. Work hand in hand with Design, Product, Growth, and Social to brief, iterate, and ship copy that moves the needle.
• Test and learn. Run copy experiments, track performance, and iterate based on what the data tells you.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
What you’ll bring
• Receipts. Copy you wrote that moved people to act, whether for a brand, an agency, or your own projects. We care more about what you’ve made than where you’ve worked.
• 3+ years in copywriting or content, ideally in fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
• Speed under pressure. Markets don’t wait for approval cycles and neither do you.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Range as a writer. Headlines, long-form, microcopy, scripts, threads, email flows, and taglines. You can go from a three-word CTA to a full campaign narrative without missing a beat.
• Taste. Knowing when to cut a line is as valuable as knowing how to write one.
• Deep familiarity with crypto and trading culture, and the language traders use
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to work closely with designers, whether that’s briefing the team, using Figma for copy placement, or being scrappy enough to mock something up yourself
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
Stay connected
Follow us on Twitter
Learn on the Kraken Blog
Connect on LinkedIn
Candidate Privacy Notice