Description review
Head of Social
Substack · Remote - New York · back to the listing
HR standards
75/100
solid
Title ↔ description
88/100
strong
Reads as
Unclear
no confident match
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.
We’re looking for a Head of Social to own how Substack shows up on external social channels, and turn social into a driver of consumer discovery, creator growth, and cultural credibility. This is a leadership role on the Brand & Communications team. You will set the vision, hire and develop a small team across social strategy, creative, and community, and stay close enough to the work to shape what ships each day.
The ideal candidate is a creative thinker with deep fluency across social platforms. This person will define Substack's social vision and platform-by-platform strategy, tied to company goals for creator growth, reader acquisition, and brand perception. They will partner with the editorial, partnerships, and product teams to determine which channels make sense for amplifying which moments, in service of promoting creator stories and positioning Substack as the home for great culture.
This role will sit on the Brand & Communications team and will report directly to the Head of Brand & Communications.
Core responsibilities
• Lead the team and the work. Hire, manage, and develop a multidisciplinary social team, and set a high bar for craft and judgment.
• Manage proactive storytelling. Turn the brand’s positioning into a consistent point of view across daily posts. Build and execute larger social moments as part of major brand campaigns.
• Build a rapid response strategy. Build systems and a perspective on rapid response, so the team can effectively move fast and weigh in on stories relevant to the brand.
• Turn creators into heroes. Partner with the Partnerships & Editorial teams to spotlight the writers, podcasters, and video creators who make Substack distinctive.
• Product storytelling: Work with product and growth to turn launches and features into stories that travel on relevant social platforms.
• Measure what matters. Define the metrics that connect social to business outcomes, and report on them to leadership. Use data, testing, and audience insight to decide what to make more of, and what to stop.
About You
• 8+ years in social media. Including 3+ years leading teams, ideally at a media, publishing, creator-economy, or consumer technology company.
• Exceptional Audience Building. A track record of building a recognizable voice and growing an audience on social platforms.
• Strong editorial instincts. Know what makes a post worth sharing, and you can say why a draft isn't there yet. Move quickly, while holding a high bar for excellence.
• Fluency in Platforms. Deeply familiar with how platforms work today, from short-form video to text-first feeds, and have the judgment to know which stories can cut through.
• A data-literate approach: Set clear goals, test, and report honestly on what worked. Leverage data to inform strategy, and adjust when things aren’t working.
• Exceptional Writer and Communicator. Sharp, clear communicator with a strong sense of the voice and tone for the brand.
• Substack Literate. A genuine interest in independent media and the culture around it. Being a Substack creator is a plus.
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $180k-$240k with final offers based on experience and expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.
We’re looking for a Head of Social to own how Substack shows up on external social channels, and turn social into a driver of consumer discovery, creator growth, and cultural credibility. This is a leadership role on the Brand & Communications team. You will set the vision, hire and develop a small team across social strategy, creative, and community, and stay close enough to the work to shape what ships each day.
The ideal candidate is a creative thinker with deep fluency across social platforms. This person will define Substack's social vision and platform-by-platform strategy, tied to company goals for creator growth, reader acquisition, and brand perception. They will partner with the editorial, partnerships, and product teams to determine which channels make sense for amplifying which moments, in service of promoting creator stories and positioning Substack as the home for great culture.
This role will sit on the Brand & Communications team and will report directly to the Head of Brand & Communications.
Core responsibilities
• Lead the team and the work. Hire, manage, and develop a multidisciplinary social team, and set a high bar for craft and judgment.
• Manage proactive storytelling. Turn the brand’s positioning into a consistent point of view across daily posts. Build and execute larger social moments as part of major brand campaigns.
• Build a rapid response strategy. Build systems and a perspective on rapid response, so the team can effectively move fast and weigh in on stories relevant to the brand.
• Turn creators into heroes. Partner with the Partnerships & Editorial teams to spotlight the writers, podcasters, and video creators who make Substack distinctive.
• Product storytelling: Work with product and growth to turn launches and features into stories that travel on relevant social platforms.
• Measure what matters. Define the metrics that connect social to business outcomes, and report on them to leadership. Use data, testing, and audience insight to decide what to make more of, and what to stop.
About You
• 8+ years in social media. Including 3+ years leading teams, ideally at a media, publishing, creator-economy, or consumer technology company.
• Exceptional Audience Building. A track record of building a recognizable voice and growing an audience on social platforms.
• Strong editorial instincts. Know what makes a post worth sharing, and you can say why a draft isn't there yet. Move quickly, while holding a high bar for excellence.
• Fluency in Platforms. Deeply familiar with how platforms work today, from short-form video to text-first feeds, and have the judgment to know which stories can cut through.
• A data-literate approach: Set clear goals, test, and report honestly on what worked. Leverage data to inform strategy, and adjust when things aren’t working.
• Exceptional Writer and Communicator. Sharp, clear communicator with a strong sense of the voice and tone for the brand.
• Substack Literate. A genuine interest in independent media and the culture around it. Being a Substack creator is a plus.
Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $180k-$240k with final offers based on experience and expertise.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.