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Description review

Enterprise Account Executive

Campfire · Remote · back to the listing

HR standards

66/100

needs work

Title ↔ description

92/100

strong

Reads as

Sales Representative

100% confident

What this role officially is

commercial sales representative — ESCO, the EU occupation classification

Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.

Also known as: field sales representative, technical and commercial sales executive, field sales executive, sales and marketing consultant, business development representative, technical and commercial sales representative

How others title the same work

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Startups

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What the listing never says

  • 23 bullet points. Long requirement lists deter qualified candidates, who read them as hard gates. Scope clarity
  • No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency

The listing, marked up

Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.

About Campfire

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We're building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

The Role

As an Enterprise Account Executive, you will play a critical role in driving new business growth for Campfire within the enterprise segment. You'll manage the end-to-end sales cycle — from identifying prospects to closing deals — while leveraging automation and lead-generation tools to scale outreach effectively. Campfire is a hyper-growth company, and we're looking for thought leaders who will grow with our team and strive to think beyond the details of what's included below. An ideal candidate brings ideas to the table and pushes to achieve results that go beyond the requirements.

Key Responsibilities

Lead Generation & Prospecting

• Build and manage targeted lead lists, ensuring alignment with our Ideal Customer Profile (ICP).

• In addition to building your own pipeline, partner with an SDR on our GTM team to drive effective pipeline.

• Utilize automation tools to identify, segment, and engage potential customers.

• Research and qualify leads to create a robust sales pipeline.

Outreach & Relationship Building

• Execute multi-channel outreach strategies, including personalized emails, calls, and LinkedIn engagement.

• Identify key decision-makers and influencers within target accounts.

• Nurture leads and build relationships that drive trust and long-term partnerships.

• Manage the full sales cycle for select accounts, from discovery to contract negotiation.

• Collaborate with marketing and product teams to tailor messaging and value propositions for prospects.

• Deliver product demonstrations to potential clients and clearly articulate Campfire's value proposition.

Metrics & Reporting

• Track, measure, and report on key sales metrics (e.g., lead-to-meeting and meeting-to-close conversion rates).

• Continuously optimize workflows and outreach strategies based on performance data.

• Maintain disciplined use of CRM software (HubSpot).

Ideal Candidate Profile

Experience

• 7+ years in a full-cycle sales role (AE/SDR/BDR) within the software industry.

• Experience selling enterprise or mid-market B2B software, ideally in fintech, ERP, or finance/accounting tooling.

• Proven success building and maintaining a high-quality sales pipeline.

Skills & Tools

• Expertise in lead list building and working with automation tools.

• Expertise in maintaining email infrastructure for optimized outbound engagement.

• Strong research skills to uncover insights about prospects and their businesses.

• Proficient in CRM management and reporting.

Personal Attributes

• Highly proactive, adaptable, and capable of working in a fast-paced environment.

• Exceptional communication and interpersonal skills.

• A growth mindset with a focus on continuous improvement.