Description review
Product Marketing Manager
Clera · remote · back to the listing
HR standards
76/100
solid
Title ↔ description
93/100
strong
Reads as
Marketing Manager
98% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the Role
Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement.
What You'll Do
• Lead end-to-end go-to-market planning and execution for product releases.
• Develop product messaging that explains features, target audiences, and customer value.
• Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
• Create positioning briefs, battlecards, and sales enablement materials.
• Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
• Keep executives informed about upcoming releases, readiness, customer feedback, and market context.
• Build and improve launch playbooks, advocating for sufficient planning time before release.
What We're Looking For
• At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release.
• Experience coordinating launch readiness across product, sales, and customer success teams.
• Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights.
• Strong writing and product communication skills, including explaining complex technical or AI features to business audiences.
• Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.
• Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work.
• Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market.
• Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.
Compensation & Benefits
Base salary: $135,000 to $165,000 USD annually. Equity and visa sponsorship details were not provided.
Location
Remote.
Own go-to-market execution for an AI software product serving automotive dealerships, from roadmap planning through launch day. Working with the marketing lead and cross-functional teams, you will turn product positioning into clear messaging and practical field enablement.
What You'll Do
• Lead end-to-end go-to-market planning and execution for product releases.
• Develop product messaging that explains features, target audiences, and customer value.
• Coordinate launch readiness across Customer Success, Sales, and Product, tracking timelines and surfacing risks.
• Create positioning briefs, battlecards, and sales enablement materials.
• Join roadmap reviews and engage with customers in the field to understand needs and competitive dynamics.
• Keep executives informed about upcoming releases, readiness, customer feedback, and market context.
• Build and improve launch playbooks, advocating for sufficient planning time before release.
What We're Looking For
• At least 4 years of product marketing experience at an early-stage or high-growth company, including ownership of launches from planning through release.
• Experience coordinating launch readiness across product, sales, and customer success teams.
• Ability to carry leadership-provided positioning consistently across products and support messaging decisions with customer and field insights.
• Strong writing and product communication skills, including explaining complex technical or AI features to business audiences.
• Experience creating messaging, briefs, battlecards, and launch processes used by customer-facing teams.
• Background marketing AI or software products to business buyers, and regular use of AI tools to automate repetitive work.
• Customer-facing experience in sales, customer success, or account management is valuable, as is experience in automotive or another high-touch vertical market.
• Comfort with ambiguity, cross-functional collaboration, and hands-on customer engagement.
Compensation & Benefits
Base salary: $135,000 to $165,000 USD annually. Equity and visa sponsorship details were not provided.
Location
Remote.