Description review
Growth Marketing Manager
Breakmark · Remote - Anywhere in Latin America · back to the listing
HR standards
65/100
needs work
Title ↔ description
84/100
solid
Reads as
Marketing Manager
99% confident
What this role officially is
marketing manager — ESCO, the EU occupation classification
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Also known as: advertising sales manager, promotions manager, marketing executive, telemarketing manager, product marketing manager, market manager
How others title the same work
Large employers
- Marketing Manager Canonical
- Senior Marketing Automation Manager Canonical
- Marketing Manager Canonical Ltd.
- Senior Marketing Automation Manager Canonical Ltd.
- Performance Marketing Manager, Global Coinbase
Startups
- Head of Marketing BlueCargo
- Growth & Marketing Lead Bluejay
- Growth Marketer Callab AI
- Experiential Marketing Coordinator Candid Health
- Growth Lead Anglera
What the listing never says
- No pay range published. Candidates cannot tell whether applying is worth their time. Pay transparency
The listing, marked up
Nothing in the wording of this listing tripped a check. The scores above still judge how complete and coherent it is.
About the job
Company Overview
Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon. Its products are designed as daily self-care rituals with a natural replenishment cycle, and the company is now building a top-tier, in-house growth engine to scale across every channel.
About the Role
Maybe you've been the person behind a consumer brand's growth curve and want a seat closer to the decisions. Or maybe you've been leading growth inside a single channel and want to own the whole picture: DTC, retail, and marketplaces together. In this role you won't be one voice among many in a large marketing org. You'll own the growth number, decide where the next marketing dollar goes, and lead a team of specialists to get there.
What You Will Do
This is a hands-on leadership role for an analytical, commercially minded operator who is as comfortable building a growth model in a spreadsheet as working inside an ad account. Every channel behaves differently. The expectation stays the same: grow revenue efficiently and prove it with data.
You will own customer acquisition, retention, LTV, and blended marketing efficiency (MER/CAC) across DTC, retail, TikTok Shop, and Amazon. You will build full-funnel growth roadmaps and allocate monthly and quarterly budgets across Meta, TikTok, Google, and retail media networks. To accelerate in-store sell-through, you will use geo-targeted campaigns, local promotions, and retail media activations, and you will use store velocity data to build the business case for new doors. You will lead and coordinate four specialized functions: Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management. You will turn complex attribution data into clear insights and lead weekly executive performance meetings covering pacing, MER, CAC, repeat purchase rates, and door performance. You will also use AI and automation tools to speed up analysis, competitive research, and testing cadence.
Why Join
You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience. You'll have real ownership: budget, strategy, and a team built around the growth function. The role is fully remote, works with a US-based team.
Who You Are
• Proven Growth Track Record: 4–6+ years leading growth (or reporting to the head of growth for a high-growth consumer or DTC brand).
• Performance Roots: Deep technical media buying roots; direct history managing substantial budgets across Meta, TikTok, and Google Ads.
• Omnichannel Perspective: Proven experience bridging DTC paid acquisition with physical retail doors (Target, wholesale) and marketplaces (Amazon, TikTok Shop).
• Analytical Mastery: Advanced proficiency with spreadsheet modeling, cohort analysis, attribution modeling, and unit economics.
• Startup Agility: Autonomous, self-directed operator who establishes clear measurement frameworks without needing micromanagement.
• Language & Alignment: Professional, fluent English communication skills; full availability during US Eastern Standard Time (EST) hours.
Nice to Have
• Experience in beauty, personal care, or CPG, especially replenishable products
• Hands-on experience with retail media networks (e.g., Target Roundel, Amazon Ads)
• Experience leading or coordinating small specialist teams in a startup environment
• Familiarity with AI tools and workflow automation for reporting and testing
📍 Remote, LATAM-based | Contractor | US Eastern hours
Company Overview
Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon. Its products are designed as daily self-care rituals with a natural replenishment cycle, and the company is now building a top-tier, in-house growth engine to scale across every channel.
About the Role
Maybe you've been the person behind a consumer brand's growth curve and want a seat closer to the decisions. Or maybe you've been leading growth inside a single channel and want to own the whole picture: DTC, retail, and marketplaces together. In this role you won't be one voice among many in a large marketing org. You'll own the growth number, decide where the next marketing dollar goes, and lead a team of specialists to get there.
What You Will Do
This is a hands-on leadership role for an analytical, commercially minded operator who is as comfortable building a growth model in a spreadsheet as working inside an ad account. Every channel behaves differently. The expectation stays the same: grow revenue efficiently and prove it with data.
You will own customer acquisition, retention, LTV, and blended marketing efficiency (MER/CAC) across DTC, retail, TikTok Shop, and Amazon. You will build full-funnel growth roadmaps and allocate monthly and quarterly budgets across Meta, TikTok, Google, and retail media networks. To accelerate in-store sell-through, you will use geo-targeted campaigns, local promotions, and retail media activations, and you will use store velocity data to build the business case for new doors. You will lead and coordinate four specialized functions: Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management. You will turn complex attribution data into clear insights and lead weekly executive performance meetings covering pacing, MER, CAC, repeat purchase rates, and door performance. You will also use AI and automation tools to speed up analysis, competitive research, and testing cadence.
Why Join
You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience. You'll have real ownership: budget, strategy, and a team built around the growth function. The role is fully remote, works with a US-based team.
Who You Are
• Proven Growth Track Record: 4–6+ years leading growth (or reporting to the head of growth for a high-growth consumer or DTC brand).
• Performance Roots: Deep technical media buying roots; direct history managing substantial budgets across Meta, TikTok, and Google Ads.
• Omnichannel Perspective: Proven experience bridging DTC paid acquisition with physical retail doors (Target, wholesale) and marketplaces (Amazon, TikTok Shop).
• Analytical Mastery: Advanced proficiency with spreadsheet modeling, cohort analysis, attribution modeling, and unit economics.
• Startup Agility: Autonomous, self-directed operator who establishes clear measurement frameworks without needing micromanagement.
• Language & Alignment: Professional, fluent English communication skills; full availability during US Eastern Standard Time (EST) hours.
Nice to Have
• Experience in beauty, personal care, or CPG, especially replenishable products
• Hands-on experience with retail media networks (e.g., Target Roundel, Amazon Ads)
• Experience leading or coordinating small specialist teams in a startup environment
• Familiarity with AI tools and workflow automation for reporting and testing
📍 Remote, LATAM-based | Contractor | US Eastern hours